Fresh off winning metals in Cannes, the Clios and the Asia Adfest, TBWASantiago Mangada Puno proves its creative mettle once again by taking home the prestigious Best In Creative award at the Agency of the Year celebration night recently given by the Association of Accredited Advertising Agencies of the Philippines (4As-P).
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TBWA Santiago Mangada Puno Managing Partners, (L-R) Jimmy Santiago,
Melvin Mangada and Tong Puno clutching the larger-than-life Best in Creative award.
The win is the fourth Best In Creative metal for the agency, having won it three years straight from 2003 to 2005. The agency also took home Agency of the Year in the said years.
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TBWA Chief Creative Officer and Managing Partner Melvin Mangada (center),
accepting the Best in Creative award with (L-R) Creative Director Bryan Siy,
Associate Creative Director Mel Aguinaldo, Art Director Reggie Ocampo
and Creative Director Manuel Villafania.
TBWASMP submitted strong entries that have already gained recognition from recent awards shows. Entries submitted were Motilium’s “Obama In Manila” Integrated campaign (Silver, 2009 Creative Guild Award for Integrated Multi-Media Campaign), Firefly’s “Easy Find” Poster Campaign (which bagged eleven 2009 Creative Guild recognitions for Press Campaign, Outdoor Campaign, Press Single, Press-Best In Art Direction and Outdoor Single categories), KFC’s Shrimp Surfers “Macho” TVC, Cinemanila’s “Waterworld” Poster (Bronze, 2008 TINTA award winner; Finalist, 2009 One Show), Boysen’s “Trees” Press/PR (Bronze, 2008 TINTA award winner; Finalist, 2009 Creative Guild Award for Press Single; Bronze, 2009 Creative Guild Award for Outdoor Single), and MERALCO’s “Tipid Tips” Collaterals campaign (which took home nine 2009 Creative Guild recognitions for Campaign Others, Design Single, Art Direction categories; earned recognition from the 2009 Asia Pacific Advertising Festival and 2009 One Show).
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The TBWA Creatives celebrate another Best in Creative award
It was a rewarding win for TBWA, which maintain that Best In Creative is the true measure by which an agency is really judged.
