To inspire people to care for homeless animals, TBWA\Santiago Mangada Puno has launched ‘Rescue Pets’, a new campaign for CARA Philippines.
“In the Philippines, there is no government agency dedicated to the welfare of homeless animals, and the overwhelming task of caring for them falls solely on non-profit organizations like CARA,” TBWA said in a press release.
Daunted by the overpopulation of abandoned animals, CARA wanted to encourage potential pet owners to consider adopting rescued animals.
‘Rescue Pets’ features photos of real rescued pets that have been successfully re-homed. “Firstly, these simple success stories recognize the efforts of the people who have given these neglected animals better lives, and secondly, aim to inspire others to do the same,” the agency said.
A print campaign was launched in major daily newspapers. Posters were also distributed among veterinary clinics and pet stores. The digital posters went viral, shared by concerned animal lovers through their social networks.
Campaign Name: Rescue Pets
Entry Title: Walker / Monette / Fulgoso / Dawson / Thally
Brand: CARA PHIL
Advertiser: CARA Welfare Philippines
Executive Creative Director: Melvin M. Mangada
Creative Director: Joey David-Tiempo
Copywriter; Joey David-Tiempo
Art Director: CJ de Silva-Ong
Print Producer: Dennis Carlos
Final Artist Supervisor: Romar Quiroz
Accounts: Kathy Cosico
