MANILA – After winning the Philippines’ first Lion this year in the Lions Health Awards for its campaign, ‘Hana Water Billboard’ (The Vetiver Project), the project is once again shortlisted for two more categories: Media and Design Lions.
This project also recently won a Grand Clio Image Award, a Wood Pencil in D&AD, 2 Bronze Pencils and 1 Silver Pencil in One Show.
This first of its kind floating billboard was mounted on Pasig River, one of the most polluted rivers in the Philippines, and maybe even the world in February 2014. It’s made of Vetiver, a perennial, non-invasive grass often used to treat wastewater and stabilize landfills and garbage dumpsites. Based on research, a Vetiver system can clean up to 2,000 to 8,000 gallons of water per day.
Shokubutsu Hana is a personal care brand from the Japanese company, Lion that try to produce products that don’t contain chemicals that may be harmful to the environment. This water billboard that spelled ‘CLEAN RIVER SOON’ also did just that.
Here’s a link to the video explaining how this campaign can purify up to 8,000 gallons of dirty river waters daily.
Another campaign by TBWA\Santiago Mangada Puno, ‘Unlimited Gravy Stick’ for KFC which also recently won a D&AD Wood Pencil for Poster Design, is also shortlisted for Design Lions.
The winners for the Media Lions will be announced tonight while the winners for the Design Lions will be announced tomorrow.
Tune in to adobo magazine for the announcements!
