MANILA – Four agencies from the Philippines earned metals at AD STARS 2015.
TBWA\Santiago Mangada Puno led the Philippine team with a total of five awards for its campaign for Shokobutsu Hana, ‘Hana Water Billboard’. One silver and one bronze for the Media category, and three crystals for Design and Promotion categories.
Hana Water Billboard is a first of its kind floating billboard that was mounted on Pasig River, one of the most polluted rivers in the Philippines. It’s made of Vetiver, a perennial, non-invasive grass often used to treat wastewater and stabilize landfills and garbage dumpsites. Based on research, a Vetiver system can clean up to 2,000 to 8,000 gallons of water per day.
This campaign by TBWA\SMP has also recently won a Bronze Lion, Grand Clio Image Award, a Wood Pencil at D&AD, one Silver Pencil and two Bronze Pencils at One Show.
Following TBWA\SMP is Leo Burnett Group Manila with a silver metal under the Diverse Insights category and a crystal for Integrated for its McTollbooth campaign for McDonalds.
The agency turned one of the tollbooths of one of Manila’s expressways into something that looked like a McDonalds’ drive thru booth. They did not only treat the motorists who were traveling early that day to free toll fees but to free McMuffin sandwiches as well.
BBDO Guerrero’s ‘Touch Me, Touch Me Not’ campaign for Chalcot Audio won a bronze and crystal for Interactive.
This campaign was made to promote the audiobook app, Noli Me Tangere, an iconic novel by Jose Rizal. An exhibit was mounted showcasing the characters of the novel painted in conductive ink on wood panels. The ink strokes were connected to a custom Arduino circuit board at the back of each panel. These circuit boards were programmed to play specific clips of dialogue from the audiobook. Human touch closed and activated each circuit, allowing people to hear the quotes from the attached headphones.
Ace Saatchi & Saatchi Manila, meanwhile, took home a crystal for ‘ZZZ Radio,’ a campaign that made use of a frequency that aired nothing but static and branded it as Pampers ZZZ 99.1 FM. This served as an alternative to white noise machines that help babies sleep.
