MANILA – After holding the top spot for several months, McCann Worldgroup has officially been bumped off by TBWA\Santiago Mangada Puno as the creative agency with most account wins according to the November 2016 Philippine rankings released by independent marketing consultancy, R3.
TBWA\SMP has reportedly won projects from Smart Communications, Mega Sardines, and Vida Nutriscience while McCann Worldgroup shares the second spot with Ogilvy, winning two accounts each. Dentsu Jayme Syfu, DDB Philippines, and Y&R Philippines each has one.
Meanwhile, OMD continues to top the charts in the media agency category, sharing it this time with Initiative, each with two accounts wins. The rest of the six spots are equally distributed to Mediacom, Starcom, PHD, Havas Media, Universal McCann, and Mindshare.
NOTE: The data used in this regional business rankings was provided to adobo magazine by independent marketing consultancy, R3.
