MANILA – TBWA\Santiago Mangada Puno topped the 4th Tinta Awards, bagging the Tinta Advertising Agency of the Year award at the ceremony held July 10 at the Century City Mall Events Hall.
The agency also took home an award for Print Ad of the Year for its ‘BRO,’ ‘CRM,’ and ‘PPC’ campaign for Peerless Product Manufacturing Inc., while Blackpencil Manila’s ‘How Not To Instagram’ was named Print Ad of the Year – online advertising campaign.
Peerless Lion Corporation was named Tinta Advertiser of the Year.
TBWA\SMP bagged one of four Gold awards given for ‘BRO,’ a campaign for Peerless Product Manufacturing.
Other Gold winners include Lowe Philippines’ ‘Plastic Grandma’ campaign for SM Prime Holdings, which topped the Best Art Direction and Best Illustration categories.
Blackpencil Manila also won a Gold for ‘How Not To Instagram’ for Summit Media in the Digital Ads category.
At the same time, 14 Silver winners emerged. TBWA\SMP led with four: one in the Integrated Print Campaign category for ‘Mega YDC,’ and three in the Consumer-Single category for ‘PPC,’ ‘CRM,’ and ‘BRO.’
Leo Burnett Manila took home two Silvers for ‘Polar Bear,’ one in the Public Service-Single category and one for Best Art Direction.
Also winning two Silver awards each were:
Lowe for ‘Plastic Grandma’ in the Public Service-Single category and ‘Plastic Dudes’ in the Public Service-Campaign category, and IdeasXMachina for ‘Magnificats: Gandhi’ for Best Illustration, and ‘Origami’ in the Special Print Media Execution category.
Bringing home one Silver each were the following:
AMP/ amon+maneze for ‘Stations (wrap-around)’ in the Special Print Media Execution category,
Blackpencil for ‘Lipstick’ in Digital Ads, and Touch DDB for ‘PLDT Home (jacket/ photo frame)’ in Special Print Media Execution.
A Silver was also given in the student category, with the ‘#OrigKami’ campaign winning the award.
There were 22 Bronze awards given: eight for Leo Burnett, four for Lowe, two each for AMP, IdeasXMachina, and McCann, and one each for Ace Saatchi & Saatchi, TBWA\SMP, and BBDO Guerrero. Professor iXm School For Gifted Children also won a Bronze in the student category.
Tinta Awards chairman Angel Guerrero said that this year’s Tinta Awards has grown even more from last year. “We have a record number of entries, 20 percent from last year, from over 20 companies comprised of advertising agencies, media agencies, publications, advertisers and students,” Guerrero said.
“This healthy growth in entries is an indication that creativity in print, the world’s oldest medium, is a growing and exciting space for effective creativity.”
UPMG President Ricky Alegre said that the Tinta Awards reinforces the dominance and presence of print in today’s ad mix. “We believe the power of print will grow stronger because we have decided to embrace digital,” he said.
