MANILA – TBWA\Santiago Mangada Puno was the lone Philippine agency to bring home recognition from this year’s One Show Awards.
Three out of the five entries from the agency earned metal, all of which are referring to The “Water Billboard” installation they have done for Peerless Lion Corporation’s Hana Shampoo.
The floating billboard made from living plants won 1 silver Pencil for Design – Outdoor Design: Series and 2 Bronze Pencils for Series, Design – Design for the Greater Good: For-Profit Initiated and Print and Outdoor – Outdoor: Installations and Ambient – Campaign categories respectively.
Here’s a link to the video explaining how this campaign can purify up to 8,000 gallons of dirty river waters daily.
DDB Group Philippines, with their work “PAPER BACK” and Ace Saatchi & Saatchi Manila in Branded Entertainment for Jasmine, a mystery drama series they co-produced with TV5, didn’t manage to secure One Show Pencils this year.
TBWA/SMP seems to be on a winning roll. Just last week, the agency won a Grand CLIO, the highest honour in the out-of-home category, again for their HANA Water Billboard’ campaign.
