No longer idle wall posts, right-screen ads on Facebook have users clicking.
Though brand response on Facebook started slow, it is finally picking up. Major US brands are now making their presence felt in the social networking site, says a report from Revolution Magazine.
Recent findings of social media start-up Virtue showed that the rate of click-through wall posts is at 6.69 percent. Teens belonging to the age bracket of 13 to 17 accounts to most clicks with 40 percent, as compared to those aged over 55 with only 2 percent. Between the sexes, it’s the females who register higher clicks at 56 percent.
With the increasing popularity and population of Facebook, it’s no wonder brands are making the site part of their marketing efforts. Talk about fan pages.
