For the first time in 30 years, the D&AD Student Awards winners come from a team from outside the UK. The creative team of Reinald Chee Weng Pin and Jason Feng Jiesheng from Singapore’s Temasek School of Design were awarded Student of the Year at ceremonies held June in London. Pin and Jiesheng’s for their entry on the brief to promote MTV the brand as a virus.
The Student Awards identifies the best new talent in advertising and design. Twenty-two first prizes were awarded to students from the UK, South Africa, Italy, Sweden and Finland.
The awardees were selected from 388 entries by 180 juries composed of creative and business specialists. The D&AD Executive Committee led by Education Chairman Al Young and President Simon Waterfall selected the D&AD Student of the Year.
Young describes this year’s entries as having a quality of work the best he has seen in the competition’s history. “Despite some strongly held differences of opinion on the panel, Pin and Jeishings MTV project ultimately triumphed. We were knocked for six by their energy, wit and resourcefulness,” Young adds.
