BORACAY — The jury has revealed the Kidlat Awards 2015 main categories shortlist.
Here are the finalists:
Food Products
Kit Kat “Facebook Down” – McCann Worldgroup
Lucky Me! “KPM – Distance/Most Disturbing Dinner” – Publicis Jimenezbasic
Oishi “50 Daniels” – TBWA/SMP
Oishi “True Colors” – TBWA/SMP
Dairy Products
Anmum “9 Month Date – 1st Trimester” Online Video – Di9it DM9JaymeSyfu
Anmum “9 Month Date – 2nd Trimester” Online Video – Di9it DM9JaymeSyfu
Anmum “9 Month Date – 3rd Trimester” Online Video – Di9it DM9JaymeSyfu
Anmum “9 Month Date – 1st, 2nd, 3rd Trimester” Online Video – Di9it DM9JaymeSyfu
Mondelez Eden “Mamang” – JWT Manila
Nonalcoholic Beverages
Pepsi Philippines and MyShelter Foundation “Solar Box” – BBDO Guerrero
Coca-Cola “Happiest Thank You” – McCann Worldgroup
Household Products/Appliances
Domex “Desktop” – Lowe Inc.
OMO ‘Be a mother” – Lowe Inc.
Telecommunications and Data Services
Google Philippines “Google Mo Lang” – Di9it DM9JaymeSyfu
Spinner “Music Trip: Vigan x Oasis” – TBWA/SMP
Consumer Electronics
Sony MDR “Listen with Respect” – Ogilvy
Cosmetics, Personal Care and Beauty Products
J&J “Shadow Playground” – BBDO Guerrero
Hana ‘Water Billboard” – TBWA/SMP
Colgate “Comic Books” – Y&R Philipines
Pharmaceuticals and Industrial Pharmaceuticals
J&J Benadryl “#ALLERGICAKOSA” – JWT Manila
Automotive Products and Services
Honda “Arches” – ASPAC/LAW
Yamaha “5 Percent” – Dentsu Philippines
Yamaha “16 Percent” – Dentsu Philippines
Yamaha “23 Percent” – Dentsu Philippines
Clothing, Footwear and Accessories
Human “Human Against Ads” Media – TBWA/SMP
Retail Stores, Franchise and Rental Companies
Hank & Frank “Kicks of the Day Floor Murals – Kaiju Attack, Rex Stretch, Space Run” – Blackpencil Manila
SM “Eco Bag Campaign – Dudes” – Lowe Inc.
SM “Eco Bag Campaign – Grandma” – Lowe Inc.
SM “Eco Bag Campaign – Kids” – Lowe Inc.
Fastfood and Restaurants
McDonald’s McDelivery “Princess Dad” – Leo Burnett Group Manila
McSpicy “Bus” Activation – Leo Burnett Group Manila
McDonald’s Drive-Thru “Lucky Drive” Campaign – Leo Burnett Group Manila
Greenwich “Crispeakers” – Publicis Jimenezbasic
Travel and Tourism
DOT “Palawan” – BBDO Guerrero
DOT “#PHThankYou” – BBDO Guerrero
Publication and Media
Guerrero Publishing “Noli Me Tangere” – BBDO Guerrero
Cignal TV-to-go “Nag Series-Bron, Pacman” – DM9JaymeSyfu
Guerrero Publishing “Noli Me Tangere” – BBDO Guerrero
Preview “Fashion is Power” Integrated – Publicis Jimenezbasic
TV5 “Jasmine” – Ace Saatchi & Saatchi
Corporate Image
PLDT-Smart Foundation – Gabay Guro “Crossover” – Ace Saatchi & Saatchi
BBDO Guerrero “Crap Ideas Book” – BBDO Guerrero
Mondelez Eden “Mamang” – JWT Manila
Coca-cola “Happiest Thank You” – McCann Worldgroup
Kit Kat “Facebook Down” – McCann Worldgroup
Lucky Me! “Distance / Most Disturbing Dinner” – Publicis Jimenezbasic
Dept. of Agriculture “Buko” – TBWA\SMP
Dept. of Agriculture “Yam (camote)” – TBWA\SMP
Hana “Water Billboard” Ambient – TBWA\SMP
TBWA “Origamoney-Bright halls 1” design – TBWA\SMP
TBWA “Origamoney-Bright halls 2” design – TBWA\SMP
TBWA “Origamoney-Bright halls 1&2/ tahanan/cribs/ white cross” – TBWA\SMP
Preview “Fashion is Power” Integrated – Publicis Jimenezbasic
Fund Raising
PLDT-Smart Foundation – Gabay Guro “Crossover” – Ace Saatchi & Saatchi
Taclob “Compassion” Backpack Design – ASPAC/LAW
Taclob “Courage” Backpack Design – ASPAC/LAW
Taclob “Courageous Compassion” Activation – ASPAC/LAW
nujp “Keep the Story Alive” – BBDO Guerrero
Philippine Foundation for Breast Caare Inc. “Mammome” – Blackpencil Manila
Meralco Typhoon Watch “Salbabote” – DDB
Caritas “2nd Hand Ads” – DM9JaymeSyfu
Caritas “D/date” – DM9JaymeSyfu
City of Las Piñas “Pocket Fire Extinguisher” – DM9JaymeSyfu
Dept. of Agriculture “Buko” – TBWA\SMP
The agency with the most number of points based on metal wins excluding Craft categories will be named the Kidlat Agency of the Year while the Kidlat Advertiser of the Year Awards will be given to the client with the most number based on metal wins excluding Craft categories.
The winners will be announced on March 7.
