Baby you can drive that car! Celebrating 50 iconic years, the four-time Monte Carlo Rally winner winds onto Philippine highways via DM9 JaymeSyfu’s creative direction.
The Mini Cooper account was recently pitched between ‘mini’ agencies DM9 JaymeSyfu and Blue Bottle. With the win, DM9 JaymeSyfu gets to drive the golden car.
After four decades in the market, the Mini was voted second only to the Ford Model T as the most influential car of the 20th Century in 1999. Produced in 1959 until 2000 by the British Motor Corporation, the Mini continues to be an icon with many of its early models considered collectors treasures.
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