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Throwback Thursday: Filipino ads from the 1990s

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MANILA – Go on a nostalgia trip with these rad ads from the 1990s:

‘Mommy’ for Magnolia

A kid cries out for his mom in an ice cream emergency.

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Nips Jingle 

Who could forget this classic jingle: “Wanna see what happens in a bag of Nips?” 
 

 

‘Goodbye Carlo’ for Tender Juicy 
A little girl tries to go on a diet for a boy she likes but decides it’s not worth it in this well-loved spot.

 

‘Just a Smile Away’ for Close-Up (1992)
Close-Up’s use of cheesy love songs in its ads is apparently tradition, as shown in this spot featuring a song that became a hit single for singer Jaime Garchitorena (who now happens to be the director of Spinweb Productions).

 

‘Sculler’ for Bench (1991)
The strikingly simple ad featuring Richard Gomez rowing a boat has won awards for its cinematography and soundtrack.

 

Sabado Nights for San Miguel Beer by (1995)
A young Paolo Abrera and Ina Raymundo enjoy a Saturday night out in this TVC.

 

‘Trio’ for Promil (1995)
Starring precocious ‘Promil Kids,’ this series of commercials had parents grabbing Promil off the shelves in the hopes of raising the next child genius. (One of the Promil Kids, CJ De Silva, now shares her special gifts with the ad industry as an art director for TBWA\Santiago Mangada Puno. 

 

‘Sakay Na’ for Superferry (1996)
It’s a bird…it’s a plane…no, it’s an acrobatic Sharon Cuneta!

 

‘Lumen and Lando’ for Surf (1999)
During the campaign’s run, audiences eagerly anticipated the next episode in the saga of Lumen, the money-savvy province girl who wins over her mother-in-law with her thrifty choices.
 

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