MANILA – When it came to ads in the 1980s, perhaps the only things bigger than the hair were the hilarious slogans and jingles that are familiar even to the post-80s generation.
Remember your childhood (or the childhood you never had but are somehow familiar with) in these 80s commercials:
Palmolive: ‘I Can Feel It’ (1987)
See the shoulder roll that catapulted Alice Dixson to fame.
Dragon Katol: ‘Lamok Siguradong Tepok’
The American cowboy and cowgirl slapping each other and lighting a mosquito coil may seem rather bizarre, but the line “Basta lamowk, siguradowng teypowk” delivered with full cowboy gusto has certainly stood the test of time.
Milo: ‘MILO a Day’ (1986)
A young Bea Lucero inspires a whole generation of girls to squeeze into their leotards and try gymnastics with this ad that firmly planted the line “great things start from small beginnings” in our collective consciousness.
Bear Brand: ‘I remember yesterday’
In the original Throwback Thursday, a grandfather recalls his childhood and shows his granddaughters that the only things that haven’t changed through the decades are Bear Brand and his mole. Equally as memorable as this ad is the urban legend it spawned, with people claiming that the little girl in the ad is actually a ghost.
Mr. Clean: ‘Labadami Labango’ (1987)
The Queen of Kundiman Sylvia La Torre sings the jingle that people hum even now whenever they do their laundry.
Royal Tru Orange: ‘Kuya’
Before he became “pogi from a parallel universe,” Ledesma starred as Joey, a lovestruck teenager, in this ad directed by Filipino auteur Lino Brocka.
Seiko Wallet Jingle
Originally by 80s OPM king Bing Rodrigo, the jingle has since been updated–some lyrics were changed and mispronunciations corrected–but the original version with the unforgettable “JIN-YOU-WINE” line, apart from being a favorite inside joke among 80s kids, has spawned several cover versions (one of which is shared here in the absence of the Bing Rodrigo version).
