THE PHILIPPINES, SEPTEMBER 19, 2012 – At a time when almost everyone can create a website and provide content, how do you stand out?
The New Media and e-Learning EDGE present the second SPARK Training and Ideation Event: Content Marketing Workshop.
Content Marketing combined with New Media can be turned into a strategic advantage for organizations. In this workshop, participants will learn:
• How content marketing works given the new media channels now available: podcasts, videos, e-books, newsletters, webinars, online communities, white papers, etc
• How Rappler, Nestle, the MMDA and other organizations use content marketing.
• Why Content Marketing or Pull Marketing is an effective strategy VS push marketing
• The ideal framework for Content Marketing which includes Audience Targeting, Frequency Framework, Online Editorial Calendars, Engagement Strategies, Digital Tools Mix, and more.
• Engaging and leveraging user-generated content, and analysis and optimization.
Speakers include: TV5 business unit head of online publishing Carlo Ople, Rappler CEO and Executive Editor Maria Ressa, MMDA head communications group, Twitter team and navigator team Yves Gonzales, Nestle Asia-Pacific digital champion Ricky Baizas, Ripple100 founder and CEO Andre Yap, Interaksyon.com Editor-in-Chief Roby Alampay, Odin 360’s Mike Palacios, Havas Media Ortega chairman and CEO Jos Ortega and Yahoo! Philippines’ digital solutions manager Mike Constantino.
For more information and registration details, click here.
