The Philippine advertising industry mourns the passing of Trevor Hone, a beloved and respected director/cinematographer. Trevor came to the Philippines in 1988 to work as DOP for the Philippine Airlines campaign, ‘Shining Through’ with the late Bobby Caballero. The Australian shot miles of enthralling footage, which showcased the best sights and experiences our country has to offer.
Hone had the genius to make the beautiful look even more beautiful onscreen, like he did with the simple but haunting Bench ‘Sculler’ TVC which featured a young Richard Gomez. He made us fall in love with our beaches, mountains and fiestas all over again and while doing that, he fell in love, too. He decided to call the Philippines his second home and the local advertising industry his extended family.
Friends and colleagues remember him as a relaxed and cool director who was always concerned about everybody in the set. Director Sockie Fernandez says, the set always felt comfortable when Trevor was directing, while director Yeyey Yatco fondly remembers how he learned so much from the projects that they worked in together. Another fellow artist, director Vitt Romero also had kind words for Trevor, “A brilliant foreign artist who had so much love for anything beautiful about the Filipino.“ Bogie Gallardo, one of the industry’s respected creatives who also worked with Trevor in the iconic PAL campaign, remains in awe of Trevor’s passion to explore.
The Philippine advertising industry pays tribute and bids farewell to their beloved Papa Pogi, as he is fondly called.
His friend and fellow Australian, Rick Hawthorne, sent adobo magazine a tribute which we reproduce in full here.
SHINING THROUGH I woke up on Tuesday morning to a text message informing me that my fellow countryman and compadre Trevor Hone had passed from us. I hadn’t realised that he had been battling an illness. My mind immediately delved into the past to one our very first meetings. He was the DOP on the Philippine Airlines’ project for their ‘Shining Through’ campaign. It was about 1988 and I was manning the processing lab for the Philippine Information Agency. I was enthralled as I watched the many miles of film he had shot of the country. It was beautiful. Some of that wonderful footage was used many times and showed the Philippines in its best light. One of the scenes, the smiling faces of the 3 kids in the waterfall, is indelibly inked into my heart. Like the Sampuguita lays hanging in those Golden Taxis in the 1980s, it’s my DNA reference for the Philippines, I never tire of seeing it. We both comfortably found our niche in an Industry and second home very early in our careers. As expats I’m constantly reminded how privileged we are. Over the years we supported each other’s projects. I felt proud processing his footage or handling his post work. His work was creative and adventurous. We all know his wonderful portfolio. Film ran through his blood but he took the digital challenge on both shoulders with the understanding that there’s always a different way of getting that message across. This week we’ve all lost a talented Director and a great friend who was always willing to share and mentor. My thoughts are with Dyna, his wife and all those he worked with. Trevor left his mark and was loved by so many. Rest in peace, it was far too early to leave us. – Rick Hawthorne
|
Photos sourced from Facebook and tributes from colleagues from telephone conversations.
