Twitter and PBA partner to boost 2017 Philippine Cup

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MANILA – Basketball fans will have a thrilling time this 2017 Philippine Cup as Twitter and the Philippine Basketball Association (PBA) announced a collaboration today to launch several fun and unique activities that will have fans trooping to the platform.

For the first time, Filipinos’ love for the game will be immortalized using the Twitter platform with PBA’s very own emoji. Fans can enjoy the emoji by Tweeting any of the following hashtags from 20 November to 29 February: #WeArePBA #KaPBA #PBAPhilCupSeason42 #PBAPinoyPride #ProudlyPBA #PBAPride #NagiisangPBA #PhilippineCup #PhilippineCup2017 #PhilCup #PBA2017.

Our emoji is now online! Use the ff:#WeArePBA #KaPBA #PBAPhilCupSeason42 #PBA2017 #PBAPinoyPride #ProudlyPBA #PBAPride #NagiisangPBA
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— PBA (@pbaconnect) November 20, 2016

Your @barangayginebra are ready! #WeArePBA #PBAPhilCupSeason42 pic.twitter.com/7cr591QQnm
— PBA (@pbaconnect) November 20, 2016

Meanwhile, the excitement in and around the court to win the Philippine Cup will also be captured through play-by-play posts in Moments on Twitter with video clips, as well as halftime and post-game visuals. “Twitter Selfies” encourages all basketball aficionados and enthusiasts – from players to coaches, fans, and mascots – to take selfies before, during and after the games using the Twitter Challenger app. Fans can get a different perspective of their favorite coaches’ and players’ lives as they Tweet a variety of selfies on- and off-court.

Ongoing until the end of Season 42, fans will be treated to exclusive pre-game highlights on Periscope before their favorite players enter the court and during warm-up. Daily live interview broadcasts of the PBA players on Twitter using Periscope will be available at #PBATweetsmisan.

“This is an exciting collaboration for Twitter as it puts us front and center amid the Philippines’ most popular sport, and in the line of sight of millions of Filipinos who are passionate for the game. It makes us proud to be part of fueling that passion for this sport,” said Pratiksha Rao, Head of Media Partnerships, South East Asia, Twitter.

Likewise, PBA Commissioner Chito Narvasa also expressed his enthusiasm for this relationship, saying that, “PBA is really proud to be in collaboration with Twitter. We see the value of social media in building relationships regardless of distance or language barriers. We want to promote the league and hear from our fans here and around the globe. Twitter can help us do that and more.”

Follow @PBAConnect on Twitter and Periscope to follow the games live.