The creative industry’s most elusive prize, the Black Pencil, was presented to six creative teams at the D&AD Awards Ceremony in London. Fallon’s “Gorilla” for Cadbury won in TV & Cinema Advertising, “The National Gallery Grand Tour” by The Partners in Poster Advertising, “Get the Glass” by Goodby, Silverstein & Partners, and Projector Inc, for “Uniqlock” in Online Advertising. Apple won two Black Pencils for the iMac and the iPhone. This makes the multi-national design company the biggest single winner of Black Pencils in D&AD’s 45-year history with six won since 1999.< height="129" align="right" width="194" alt="" src=" grandtour. " />
Also tonight, 64 Yellow Pencils were awarded across 30 juries. BBH and Hakuhodo set the benchmark by winning the first two Yellow Pencils in Mobile Marketing. WCRS won two Pencils in TV & Cinema Crafts for “Effortless” for Brylcreem. Nintendo UK won two Yellow Pencils in Gaming for Super Mario Galaxy and The Legend of Zelda: Phantom Hourglass.
Brazilian designers won 2 Yellow Pencils this year—Marcio Kogan Architect and Isay Weinfeld both won in Environmental Design. Australian design group, Mash, won a Yellow Pencil in Packaging Design for their wine labels for Vittolo. Motion Blur won one of three Yellow Pencils in Viral for “Train” for Hydro. JWT San Juan won the first Yellow Pencil for Puerto Rico for the Muscular Dystrophy Association. All of the winning work can be viewed at: < height="153" align="left" width="224" alt="" src=" GetTheGlass-790982. " />www.dandad.org/awards08.
“Another record broken—the first time in our 45-year history when six Black pencils have been awarded,” said D&AD President Simon Waterfall. “This goes to show the impact this diverse range of creative fields are having in pushing forward the wider industry, marketing, and popular culture.”
He continued, “I, of course will now no longer talk to any of these winners, having failed to bag one of the most elusive and exclusive awards on the creative planet. I can only sulk and plot their downfall – terribly English of me! The D&AD Black Pencil: creative natural selection at work.”
