BALI – Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB), today announced its expanded collaboration with Solar Entertainment Corporation, content provider and television network, to debut MTV Classic in the Philippines. This marks the first time that the 24-hour music channel will be available in Asia. Effective 2 May, MTV Classic will be offered on AGILASAT – a joint venture TV satellite service between Solar and global satellite operator ABS that delivers premium entertainment via direct-to-operator facility to households in the country.
“Building on the success of last year’s collaboration on MTVph, we’re thrilled to bolster our strategic collaboration with Solar with MTV Classic and officially debut it for the first time in the Philippines. This reinforces the importance of the Filipino market as we deepen our brand presence here, which demonstrates our commitment to strengthen programming, local engagement and to cater to the viewing preferences of Filipino audiences,” said Paras Sharma, Senior Vice President and General Manager, Southeast Asia, Viacom International Media Networks. “Whether it’s Nirvana or Destiny’s Child, MTV Classic is the home for music legends that shaped pop culture via their music videos.”
MTV Classic showcases the artists and hits that have been part of the music landscape since the network’s inception in 1981. The 24-hour music channel will feature a non-stop music programing mix of rock, R&B anthems, classic power ballads and retro pop from some of the world’s greatest superstars including, Madonna, Duran, Michael Jackson, Bon Jovi, Spice Girls, Queen, U2, Whitney Houston, Prince and more.
Rene Esguerra, Chief Operating Officer of Solar Digital Media Holdings, Inc., added, “We are excited to continue working with VIMN and extend the iconic MTV brand on our platform. The addition of MTV Classic will appeal to a range of audiences both young and old, bringing AGILASAT closer to our goal of meeting the key content needs of our subscribers.”
The launch of MTV Classic follows the initial collaboration between VIMN and Solar to launch MTVph in the Philippines last year.
