After awarding its media business to Starcom in July — one of the industry’s single largest media AOR assignments — Petron is now pitching all categories of its advertising creative.
The pitch will include incumbents Saatchi, Burnett & Lowe; otherwise the agency list is not yet final, but a source describes it as "pretty long." Except for agencies tied to Shell and Caltex, most of the industry is already gunning its engines. All for just creative fees and the promise of glory. Fasten your seat belts, it’s gonna be a bumpy ride.
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