MANILA – Wavemaker Philippines announced the promotion of Malu Vasallo, currently Managing Director, to CEO of Wavemaker Philippines.
Malu has been the agency’s MD since 2010. She will report jointly to Ajit Varghese, Global Market Development President of Wavemaker, and Puneet Arora, CEO of GroupM Philippines.
Under Malu’s inspired leadership and her commitment to excellence, she has transformed and positioned MEC (prior to the merger) and now, Wavemaker, as one of the most digitally-transformed media, content and technology agency in the Philippines.
Malu’s unwavering passion for nurturing excellence was recognized recently with her back to back industry awards. She was awarded the Certificate of Excellence at Campaign Asia’s Women Leading Change Awards under the Asia-Pacific Vision Leader Category. In addition, she was an awardee at the Philippines Women Leadership Awards, further cementing her stature as an industry trailblazer.
Undoubtedly a result of her continued success in the field, it is a welcome sign of growth for the business.
In a statement, Puneet Arora described Malu’s great stewardship and commitment as that of “a transformational leader who built a self-iterating agency that built its strength on the wider perspectives of each team member to constantly challenge and push boundaries.”
Following this promotion, Malu will be the second female CEO in Asia Pacific after Namalie Herath of Wavemaker Sri Lanka.
