MANILA — BBDO Guerrero just launched its new campaign developed for Globe Telecom, a project the agency was very recently awarded. In a world where telco wars are defined by unli promos and post-paid plans, Globe’s myLifestyle Plan is its newest innovation. Integrating a mix of TV, radio, out-of-home and digital ads, the campaign aims to convince new post-paid customers that the new Globe myLifestyle Plan is more suited for them given its simplicity and modernity, better tailored to their individual lifestyles.
With this breakthrough plan, unlimited calls and texts are already built in. On top of that, enhanced digital solutions called “lifestyle bundles” are offered to allow customers to make up their own plan based on the content that interests them. Music junkie? Get the Spotify bundle and find the perfect playlist for any moment. Can’t get enough of social media or chat? Get the social and chat bundle so you never miss an update. Other helpful bundles include the navigation bundle where users are assured to always find their way with Waze, Google Maps, MMDA app and so on. In the end, customers get to focus better on living their lives the way they want with a myLifestyle Plan built as how they want it.
The campaign was launched with TV as the main medium. The 45 seconder spot brings to life the ubiquitous Globe orb in spectacular CGI animation made by some of the country’s best CG artists and animators. The film shows in brilliant colors our different worlds made up of different interests – creating a need for Globe’s myLifestyle Bundles. Produced under Film Pabrika with director Jose Ticsay and post-produced with UGL, Ticsay described the making of the spot as “one for the books”. The creative team behind the campaign, headed by Chief Creative Officer David Guerrero and Executive Creative Director Dale Lopez, is composed of Donna Dimayuga, Jeck Ebreo, Paulo Villones, Stephan Domingo and Eboy Fernandez.
Issa Cabreira, Globe’s SVP for Consumer Mobile Business, said “The new myLifestyle Plan is crucial for us because it strengthens Globe’s position as a leading telecommunications company that enables a rich digital lifestyle for its customers. And we are happy to launch this with our new partner, BBDO Guerrero.”
Tony Harris, Chief Executive of BBDO Guerrero said, “We are totally aligned with Globe’s strategic direction – to continuously work towards filling everyone’s world with wonder.”
