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Winners List: 2014 Tambuli Asia Pacific Awards

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Special Awards

Carmencita Esteban Platinum Award
DM9JaymeSyfu’s ‘Smart Txtbks’ 

Effectiveness Creative Agency of the Year
Lowe Lintas & Partners India

Sponsor

Effectiveness Advertiser of the Year
Unilever India

Asia-Pacific Tambuli 2014 Chief Marketing Communications Officer of the Year 

Chloe Alsop, Metro Trains Australia

Grand Prix 

Dumb Ways to Die 
Integrated Branded Content and Entertainment
McCann Melbourne
Metro Trains Melbourne
 

Help a Child Reach 5 

Insights and Strategic Thinking
Lowe Lintas and Partners, India
Unilever India
 

Smart Txtbks 
Creative Effectiveness
DM9 JaymeSyfu
Smart Communications Inc.
 

Gold

An Edible Message that Saved Lives: Lifebuoy Roti!
Small Budget Brand
Ogilvy & Mather India
Hindustan Unilever Limited India
 

Thai Health Promotion Foundation Mission Impossible: Reducing Thais Paunches 
Insights and Strategic Thinking
Ogilvy & Mather Advertising Thailand
Thai Health Promotion Foundation

Smart Txtbks 
Advocacy
DM9 JaymeSyfu
Smart Communications Inc.
 

Tulong Na, Tabang Na, Tayo Na 
Advocacy
ABS-CBN
 

Kuya (Big Brother) 
Family-Oriented Brand
Leo Burnett Manila
Golden Arches Development Corporation
 

Audio Guide for the Longest Art Gallery
Integrated Outdoor-Led Program
TBWA\Santiago Mangada Puno
Pacific Paints (Boysen) Philippines, Inc.

Silver 

Volunteer to Promote Volunteering     
Small Budget Brand    
Leo Burnett Melbourne    
SEEK Volunteer Melbourne

Help a Child Reach 5     
Established Brand    
Lowe Lintas and Partners, India    
Unilever India

Mobile – From a Wall to a Bridge    
Integrated Mobile-Led Program    
Lowe Lintas and Partners, India    
Hindustan Unilever Ltd.

Baby Knows Best Vietnam    
Advocacy    
Ogilvy & Mather (Vietnam) Ltd.    
Family Health International 360

Sachet Recovery Program     
Advocacy    
Strategic Works, Inc. 
Unilever Philippines

#RebuildPH    
Advocacy    
McCann World Group    
Coca-Cola Far East Limited

Re-meet     
Family-Oriented Brand    
Ace Saatchi & Saatchi Advertising    
P.J. Lhuillier Incorporated

Tulong Na, Tabang Na, Tayo Na    
Innovative and Integrated Media
ABS-CBN

Aid Couture     
Innovative and Integrated Media
Leo Burnett Manila    
Procter and Gamble

Happy Meal     
Innovative and Integrated Media
Leo Burnett Manila
Golden Arches Development Corporation

#TeenWeekPH     
Innovative and Integrated Media    
Activations Advertising    
Unilever Philippines

Labels Against Women     
Integrated Digital-Led Program    
BBDO Guerrero    
Procter and Gamble Distributing Phils. Inc.

Recyclass     
Integrated Digital-Led Program    
Ogilvy & Mather Philippines    
Mondelez Philippines Inc.

Smart Txtbks     
Integrated Mobile-Led Program    
DM9 JaymeSyfu    
Smart Communications Inc.

#Unselfie     
Integrated Social-Led Program    
BBDO Guerrero    

Coca-Cola Social Command: Task Force to Address Social Negativity Among Teens    
Teens Brand    
McCann WorldGroup Philippines, Inc.    
Coca-Cola Far East Limited

Bronze

Robi Flag Campaign
Innovative and Integrated Media    
Adcomm Limited Bangladesh    
Robi Axiata Limited Bangladesh

Half Stories The Journey of Doing Right     
Advocacy    
Digital Law & Kenneth Saatchi & Saatchi India    
Tata Capital Pvt. Ltd.

Help a Child Reach 5     
Creative Effectiveness    
Lowe Lintas and Partners, India    
Unilever India

100% Natural. Seeded.     
Small Budget Brand    
Lowe Lintas and Partners India    
Hindustan Unilever Limited India

100% Natural. Seeded.     
Integrated Promo and Activation-Led Program
Lowe Lintas and Partners India    
Hindustan Unilever Limited India

Rice-Code     
Integrated Outdoor-Led Program    
Hakuhodo Inc., Japan    
Inakadate Village Office Tourism Division    Japan

Hands On Search    
Integrated Social-Led Program
Hakuhodo Kettle Inc., Japan    
Yahoo! Japan    Japan

Rexona Move     
Integrated Digital-Led Program    
Lowe & Partners Malaysia    
Unilever Malaysia

Rexona Move     
Integrated Mobile-Led Program    
Lowe & Partners Malaysia    
Unilever Malaysia

R.AGE Against Bullying     
Teens Brand        
Rapp Malaysia    
Star Publications(M) Berhad Malaysia

One Rinse Pledge    
Integrated Digital-Led Program    
Ogilvy & Mather Singapore    
Unilever Singapore

Proud-sourcing    
Innovative and Integrated Media    
Lowe Vietnam    
Unilever Vietnam

Re-meet     
Established Brand    
Ace Saatchi & Saatchi Advertising    
P.J. Lhuillier Incorporated

Keeping Filipino Traditional Recipes Alive     
Family-Oriented Brand
McCann Worldgroup Philippines, Inc.    
Nestle Philippines, Inc.

Lucky Me! Kainang Pamilya Mahalaga “Hapag Usapan”    
Family-Oriented Brand    
Publicis JimenezBasic    
Monde Nissin Corporation

Bench “Blood Bag”    
Fashion Brand    
TBWA\Santiago Mangada Puno    
Suyen Corporation

Playdays, Di Lang Laro Ang Laro    
Innovative and Integrated Media    
BBDO Guerrero    
Johnson & Johnson Phils. Inc.

Run to Save Lives: The Philippine Red Cross Million Volunteer Run 2 Innovative and Integrated Media    
DDB Philippines, Inc.    
Philippine Red Cross

Hooray for Today     
Innovative and Integrated Media    
Leo Burnett Manila    
Golden Arches Development Corporation

Do:More    
Innovative and Integrated Media    
Lowe Philippines    
Unilever Philippines

Live It!    
Innovative and Integrated Media    
The Philippine STAR

Electrolux Discover-E: Advocating the Neo-Filipino Cuisine    Innovative and Integrated Media    
FleishmanHillard Manila    
Electrolux Philippines

Bench “Blood Bag”    
Integrated Outdoor-Led Program    
TBWA\Santiago Mangada Puno    
Suyen Corporation

Alpo: Caring for the Underdogs     
Integrated Social-Led Program    
McCann Worldgroup Philippines, Inc.    
Nestle Philippines, Inc.

Telegram Ulam     
Integrated Social-Led Program    
IdeasXMachina    
Conceptfoods Corp. 

Coca-Cola Social Command: Task Force to Address Social Negativity Among Teens    
Integrated Social-Led Program    
McCann WorldGroup Philippines, Inc.    
Center Coca-Cola Far East Limited

The Healthiest Epidemic     
Integrated Social-Led Program    
McCann Worldgroup Philippines, Inc.    
Nestle Philippines, Inc.

#TeenWeekPH 2013     
Teens Brand    
Activations Advertising    
Unilever Philippines

Better Me     
Teens Brand    
Publicis JimenezBasic    
Splash Corp.

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