MANILA – If one stuck around long enough to watch the ad by Ace Saatchi & Saatchi for Resorts World Manila that’s been on pre-roll for a while now, they would have seen a woman cracking open what is perhaps the best fortune one can get for a cookie: 1 million pesos.
The stunt was held on January 24, was meant to open Resorts World Manila’s annual Imperial Festival.
Diners at a food-tasting event at Resorts World Manila’s Passion restaurant were taken by surprise when some 200 fortune cookies were served and a host announced that one of them had the cash prize.
According to the agency, “the stunt was developed behind RWM’s campaign idea: the World of Luck. The campaign brings to life RWM’s brand essence of — Thrills Like No Other. And what better way to demonstrate this than to capture a genuine, real life thrilling experience of a RWM patron.”
“Given the Imperial Festival theme, the agency used the ‘fortune cookie’ as a device to bring luck to the patrons of RWM. This is part of a resort-wide promo held during the Imperial Festival, where various prizes could be won inside the fortune cookie. The 1M stunt was the showcase video to promote this,” it said.
Watch the lucky woman’s reaction here:
