MANILA – Yahoo has started the global roll-out of Livetext, a new mobile messenger that has also been launched in the Philippines available on both iOS and Android.
Using threaded conversations, it works roughly the same as other messengers but instead uses live videos on the background to allow users to see the reaction of whoever is on the other line in real time.
Livetext attempts to meld the immediacy and simplicity of texting with the expressiveness of video, but without the audio. This makes the service less intrusive compared to taking a call.
“Connecting with your friends should be spontaneous, easy but also fleeting – just like a real-life conversation. Yahoo Livetext combines video to make your conversations more authentic, and text to bring you a quick and non-intrusive way to connect.”
Yahoo has been testing and rolling out Livetext in several markets, including Hong Kong, Taiwan and the U.S. Everyone is excited by the feedback the community has given so far, and it is very thrilling to be launching this in the Philippines.