After a few years of silence online and on mainstream media, Andok’s has assigned its new campaigns to Y&R Philippines.
“We are extremely proud to be the new creative and strategic partner of Andok’s. In a very competitive category, it is our shared goal with Andok’s to keep cooking up ideas that will further elevate consumer engagement and loyalty to the brand,” says Y&R Chief Executive Officer Onat Roldan.
The Andok’s team seems equally excited. In the words of Mav Javier, Executive Vice President of Andok’s Corporation, “Partnering up with Y&R feels great. Good vibes all around! The team has shown us that they are fully committed to achieving what we set out to accomplish — to build an even stronger relationship with our existing and loyal customers along with attracting new ones. We’re lucky to have partnered up with a group that shares the same vision, values, and energy.”
With Y&R’s proven track record of effective creativity and Andok’s innately playful brand personality, we’re sure everyone’s excited to see what this tandem comes up with. Good thing we don’t need to wait. The Andok’s Dokito My Heart campaign is now in full swing! While you may have already seen their billboards along major thoroughfares or caught their ad at the movies, don’t forget to check out their other videos here too:
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