MANILA — Y&R announced the appointment of Onat Roldan as the new Chief Executive Officer of Y&R Philippines, effective immediately.
Roldan’s extensive marketing communications experience spans over 20 years, having started out as a Copywriter, Creative Director, then Chief Creative Officer, before heading up a Business Unit and moving into management at some of the Philippines’ best-known agencies.
For the past 6 years, Roldan has been Managing Director at Cheil Philippines where he improved the office’s SEA contributions from fifth to second within three years and revitalized the creative, retail, digital, planning and media departments. During Roldan’s tenure, Cheil Philippines exponentially increased its relevance and competence to support the marketing communications platforms of Samsung, BPI-Philam, Edsa Shangri-La Hotel, Philippine Veterans Bank, Kakao Talk, and Citibank.
Sanjay Bhasin, CEO, Y&R Southeast Asia, commented, “Onat has a proven track record of expanding his previous networks’ business models through, for example, introducing digital and re-engineering activation & PR. These are exactly the skills necessary to lead Y&R Philippines into its next phase of growth as we continue to build out capabilities such as Labstore, to best meet the needs of our clients.”
Added Onat Roldan, “My goal is to create solutions that help deliver Y&R’s business objectives. I believe strategic creativity and data-driven spontaneity are the most effective business solutions in today’s landscape. I love working with passionate and curious people and look forward to making a positive impact with my new colleagues at Y&R Philippines.”
Roldan succeeds Randy Aquino, who is returning to his strategic consultancy. Adds Bhasin, “Randy stepped into an agency that required strong leadership, inspiration, encouragement and support; all of which he provided in spades. It has been a pleasure working with him and we wish him the best success. He will be on hand to assist Onat with his transition till mid-September.”
