MANILA, Philippines – The second season of YouTube Ads Awards has just concluded. The night celebrated the rich digital storytelling Philippine agencies has to offer, and out of the nearly 400 entries, a total of 42 works were awarded—six of which were deemed world-class by the panel of judges, thus earning them the Crystal Award.
Among them is TBWA\Santiago Mangada Puno’s ‘Bench: Secret,’ winning two crystal awards under Effectiveness, and Retail and Restaurant categories; and a silver award under Long-form Storytelling.
The last CRYSTAL of the evening in Effectiveness is awarded to @benchtm for Secret by @tbwasmp ! Cheers! #YTAdsAwards2 pic.twitter.com/RTR0opUcu1
— adobo magazine (@adobomagazine) September 25, 2019
A big congratulations to @benchtm for bringing home the second CRYSTAL award, under the Retail & Restaurant category with @tbwasmp ! #YTAdsAwards2 pic.twitter.com/w7vmCOo7wC
— adobo magazine (@adobomagazine) September 25, 2019
PETCH Worldwide is also bringing home two crystal awards for Max’s Restaurant: ‘Every Kind of Family, Everyday To The Max‘ under Food and Beverage category and ‘Max’s: New Year is for Resolutions’ under Corporate Image and Public Sector category.
https://www.youtube.com/watch?v=8gDrd5nqBrc&t=45s
Congratulations to Max's Restaurants and Petch for bringing home the first CRYSTAL award of the night with Every Kind of Family! #YTAdsAwards2 pic.twitter.com/RDHG2NA52z
— adobo magazine (@adobomagazine) September 25, 2019
The third CRYSTAL of the night goes to Max's Restaurants and Petch for New Years is For Resolutions for the Corporate Image and Public Sector category! #YTAdsAwards2 pic.twitter.com/NtqehbpuFW
— adobo magazine (@adobomagazine) September 25, 2019
‘Every Kind of Family, Everyday To The Max’ also wins two silver award under Retail and Restaurants, and Corporate Image and Public Sector. While ‘Max’s: New York is for Resolutions’ gets three bronze awards under Retail and Restaurants, Storytelling for Occasions, and Food and Beverage categories.
https://www.youtube.com/watch?v=Smp7W2emYRw
Leo Burnett Group Manila’s ‘BDO: Kwentong Kabayan’ also brings home a crystal under Multi Video Storytelling; ‘BDO: Europe’ also gets a bronze under Financial and Institutional & Services category.
Another crystal goes to ‘Robitussin:Ubo‘ under 6-second storytelling category.
https://www.youtube.com/watch?v=pPvuE6a_mUQ
Congratulations to @Robitussin with Ubo by @LeoBurnettMNL for winning the sixth CRYSTAL of the night, this time in the 6-sec Storytelling category! #YTAdsAwards2 pic.twitter.com/DWWd070RPz
— adobo magazine (@adobomagazine) September 25, 2019
GIGIL’s Christmas Feature ‘Studs‘ for Levi’s Philippines, meanwhile, wins a crystal under Long form storytelling category.
The evening's fifth CRYSTAL! Under the Long-Form Storytelling category, congrats to @LEVIS for Holiday by #GIGIL! #YTAdsAwards2 pic.twitter.com/8O5Id11T0e
— adobo magazine (@adobomagazine) September 25, 2019
Also bagging an award is MullenLowe’s #FreetoLove series for Closeup, earning a crystal award under effectiveness category and Bronze under Multi Video Storytelling category.
The last CRYSTAL of the evening in Effectiveness is awarded to @benchtm for Secret by @tbwasmp ! Cheers! #YTAdsAwards2 pic.twitter.com/RTR0opUcu1
— adobo magazine (@adobomagazine) September 25, 2019
The crystal award is the highest honor the group gives out. Judging on brand relevance, unique-to-YouTube interactivity and craft storytelling, the crystal awardees are ads that the judges believe are world-class, can represent the country and can compete across the globe.
With this, the Ad of the Year was honored to the video advertisement with the most wins of the night and that is Max’s Restaurant with 7 wins for its Every Kind of Family and New Year is for Resolutions by Petch & Partners. The former received a total of 3 awards, while the latter was honored with 4.
This year's #YTAdsAwards2 Ad of the Year is given to Max's Restaurants and Petch & Partners for Every Kind of Family! pic.twitter.com/3j6akSwgZb
— adobo magazine (@adobomagazine) September 25, 2019
Silver awardees are Diatabs: Bomba sa Tiyan under Health and Beverage category; Close Up: Angie & Joey under Beauty and Personal Care category; Vivo: Ed Caluag’s Paranormal Equipment under Tech, eCommerce, Telco category; McDo: You Tap, We Deliver under Retail & Restaurants category; and PLDT: First Connection under Corporate Image and Public Sector category.
Bronze awardees are Alaska: First Christmas under Food and Beverage category; Vicks: Learning to Love under Health and Nutrition category; Safeguard: ASMR and Master Facial Scrub: Panata under Beauty and Personal Care category; Cashalo: Esperitista under Financial and Institutional & Services category; Globe: Umuwi Ka Na Baby under Tech, eCommerce, Telco category; Robinsons: Pangarap Kong Robot under Retail & Restaurants category; Cornetto: Kuya under Best in 5-second intro category.
Globe: EasySurf Series also wins a bronze under effectiveness category. Other bronze winners include Globe: One Tap under Best in 5-second intro category; Oishi: Whiplash under 6-second storytelling category; PAL: Regalo under Travel, Transpo, Auto, Leisure category; Vicks: Learning to Love under Corporate Image and Public Sector category; Home Credit: Home Credit Mo Na under Multi-Video Storytelling category; SM Supermalls: Nanay under Best in 5-second intro; Red Horse: Patugtog Hindi Paputok under Storytelling for Occasions; San Miguel: Walang Iwanan under Multi Video Storytelling category and San Miguel: Ring under 6-second storytelling category. McDo: Kumusta Ka also gets two bronze awards under Long-form Storytelling and Effectiveness categories.
Watch the full show below:
Read about how YouTube Changed the ad game here.
