MANILA, MARCH 18, 2013 – PHD Philippines has appointed Michael De Castro as client service director. He brings over 22 years of advertising and marketing experience, including executive roles at Starcom and most recently, Dentsu Philippines as the director for media services.
Prior to his appointment at PHD, De Castro garnered major media AOR wins from various categories such as: FMCGs, government agencies, and consumer durables amounting to P500m in gross media billings.
He will be leading a newly-formed second team at PHD along with Ivy Fajardo, who was promoted in May 2012, the first team lead.
“It is with great opportunity as well as responsibility to be part of the PHD family. I look forward to work, to share, and to learn with the organization. I’m up and ready for all the challenges,” said De Castro.
“Having two client service directors ensures that the excellent quality of servicing we provide for our client, will only improve this year. Mickey is a welcome addition to the team, he and Ivy [Fajardo] will now focus on leading their respective groups and reaching their corresponding targets,” said Me-An Bernardo, PHD Philippines general manager.
“Given Mickey’s vast experience, I am confident that he will be able to drive the team in growing the business,” commented Nicanor Gabunada Jr., OMG Philippines CEO and president.
