ABS-CBN Corporation, the country’s leading media and entertainment company, reported a consolidated revenue of P31.1 billion for the first nine months of 2016, bringing its net income to PHP 2.85 billion, 50% higher compared to the same period last year.
ABS-CBN chief financial officer Aldrin Cerrado attributed the growth to strong advertising revenues during the first nine months, which were boosted by election-related spending and the continued leadership in ratings of our primetime shows.
“Our ratings performance is key since we have adopted the cost per individual rating point pricing (CPIRP) scheme,” said Cerrado. “We are confident that we will meet our earnings guidance of between PHP 3.2 to 3.5 billion for 2016.”
Cerrado also said ABS-CBN has an ongoing program to manage costs more efficiently.
“We have been successful in controlling production costs and have been able to reduce expenses on a per program basis compared to last year,” he explained.
According to Kantar Media, the top 10 programs for the first nine months of 2016 for free-to-air television nationwide covering both urban and rural homes were all produced by ABS-CBN with “FPJ’s Ang Probinsyano” consistently ranking number 1. The company’s Digital Terrestrial Television or DTT helped boost audience share with over 1.6 million ABS-CBN TVplus boxes sold as of the end of September.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population.
Online, viewership of ABS-CBN content also remain strong with ABS-CBN’s video-on-demand service iWant TV – the leading OTT platform in the Philippines – continuing to garner millions of page views very month.
A separate report released barely a week ago by the same ratings data supplier, Kantar Media/TNS, corroborates this report. The following data is comparative total Philippines (urban and rural) and pits ABS-CBN against GMA 7 and TV 5:
O Shopping (0.4%) / Mga Kwento Ni Marc Logan (Replay) (1.0%) vs. “Reporter’s Notebook (Replay) ‘Batang Troso Ng Albuera'” (1.0%)
Umagang Kay Ganda (4.7%) vs. Unang Hirit (5.1%)
Magandang Buhay (6.2%) vs. Detective Conan (9.8%) / Pokemon Xy (12.2%) / Bleach (12.6%) / H2o Just Add Water (11.5%)
“Kapamilya Blockbusters ‘Live Free Or Die Hard'” (13.6%) vs. Angel’s Revenge (9.0%) / “Kapuso Movie Festival ‘Street Dance 2′” (11.0%)
Be My Lady (14.6%) vs. Trops (12.0%)
It’s Showtime (16.9%) vs. Eat… Bulaga! (14.3%) / Oh My Mama (10.5%)
Doble Kara (16.2%) vs. Sinungaling Mong Puso (12.1%)
The Greatest Love (12.8%) vs. Sa Piling Ni Nanay (12.6%)
Pinoy Big Brother Lucky 7 Mga Kwento Ng Teen Housemates (11.5%) / Minute To Win It Last Man Standing (22.1%) vs. Wowowin (16.6%)
TV Patrol (33.6%) vs. 24 Oras (23.2%) vs. Aksyon (2.4%) / Arrow (3.5%)
FPJ’s Ang Probinsyano (37.3%) vs. Encantadia (23.7%) vs. The Flash (3.0%)
Magpahanggang Wakas (24.2%) vs. Alyas Robin Hood (20.2%) vs. Supernatural (2.4%)
Till I Met You (14.6%) vs. Someone To Watch Over Me (11.2%) vs. Aksyon Tonite (1.4%)
Pinoy Big Brother Lucky Season 7 Teen Edition (12.3%) vs. Oh My Ghost (5.5%) vs. Reaksyon (0.5%)
Tonight With Boy Abunda (7.1%) vs. Saksi Liga Ng Katotohanan (3.3%) vs. History With Lourd Tsismis Noon Kasaysayan Ngayon (0.6%)
Bandila (3.8%) vs. “Front Row ‘Pamana'” (2.1%) vs. Juan Direction (0.4%)
Maniwala Ka Kaya Mo Mission Possible (2.1%) / O Shopping (1.0%) vs. The 700 Club Asia (1.0%) vs. Shop Japan (0.3%)
