MANILA – ABS-CBN is the network of choice by most Filipino homes in both urban and rural areas nationwide for 2017 after it topped all TV networks and capped the year with an average audience share of 46%, or 12 points higher than GMA’s 34%.
This is based on full year data provided by multinational audience measurement provider Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population. Meanwhile, in December, ABS-CBN also ruled nationwide with an average audience share of 45% versus GMA’s 34%.
Across all time blocks, ABS-CBN dominated especially on primetime (6PM-12MN) from January to December 2017 where it hit an average audience share of 50%, or half of the Filipino viewing population and an 18-point lead compared to GMA’s 32%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
ABS-CBN also led the morning block (6AM-12NN) with 39% versus GMA’s 32%; the noontime block (12NN-3PM) with 45% versus GMA’s 36%; and afternoon block (3PM-6PM) with 43% versus GMA’s 38%.
When it comes to the list of most watched programs for 2017, ABS-CBN swept the top ten regularly airing programs from January to December 2017 (excluding Holy week). Leading the pack is the undisputed number one program on weekdays, “FPJ’s Ang Probinsyano” with an average national TV rating of 38.6% followed by “Your Face Sounds Familiar” (35.7%), “The Voice Teens” (34.4%), “La Luna Sangre” (33.8%), “TV Patrol” (31.3%), “Little Big Shots” (31.1%), “Wansapanataym” (29.8%), “MMK” (29.6%), “My Dear Heart” (27.6%), and “Magpahanggang Wakas” (25%).
Meanwhile, also making it in the top 20 were were “Home Sweetie Home” (24.2%), “Wildflower” (23.8%), “Goin Bulilit” (22.1%), “Kapamilya Weekend Specials (Sunday)” (19.6%), “Rated K” (19.2%), and “It’s Showtime (Saturday)” (18.6%).
In other areas, ABS-CBN also beat GMA from January to December 2017. The Kapamilya network won the ratings game in Total Balance Luzon with an average national audience share of 48% versus GMA’s 36%; in Total Luzon with 42% vs GMA’s 36%, in Total Visayas with 53% versus GMA’s 28%; and in Total Mindanao with 53% versus GMA’s 31%.
ABS-CBN, home to the Philippines’ top-rating TV programs, box-office films, and best-selling books and music, is rapidly transitioning into an agile digital company with the biggest online presence among all Filipino media companies, and a growing list of digital properties. It is also the pioneer of digital terrestrial television (DTT) in the country.
As of November last year, ABS-CBN TVplus has already sold four million boxes since its launch in 2015 and significantly driven the growth of DTT penetration in Metro Manila. Among non-cabled homes in the territory, 55% or one in two homes have an ABS-CBN TVplus box, according to the latest establishment survey conducted by Kantar Media in August. In Mega Manila, 44% of non-cabled homes enjoy free exclusive channels broadcast in crystal clear TV viewing provided by ABS-CBN TVplus boxes.
ABS-CBN also leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits. On its over-the-top content platform iWant TV, the top five programs in 2017, in terms of page views, were “Wildflower,” “FPJ’s Ang Probinsyano,” “La Luna Sangre,” “A Love to Last,” and “Pusong Ligaw.”
It continues to be of service to 36 million digital Filipinos both here and abroad by providing content covering relevant topics in news, sports, entertainment, and lifestyle on its company media website abs-cbn.com. The site logged 36 million users and hit over 1.7 billion page views as of end-May in 2017, becoming the country’s biggest local media website.
The company has also announced that it is opening its first Experience Story at Trinoma soon. It also partnered with Ayala Malls and opened its events place ABS-CBN Vertis Tent in November, and with CityMall Commercial Centers, Inc. to manage the mall chain’s cinemas, the first of which opened in August.
ABS-CBN reported a net income of P2.3 billion for the first nine months of 2017.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
TABLE 1. TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY TO DECEMBER 2017 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 46 |
2 | GMA | 34 |
3 | TV5 | 5 |
Source: Kantar Media | ||
TABLE 2. NATIONAL PRIMETIME (6PM-12MN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY TO DECEMBER 2017 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 50 |
2 | GMA | 32 |
3 | TV5 | 6 |
Source: Kantar Media | ||
TABLE 3. NATIONAL MORNING (6AM-12NN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY TO DECEMBER 2017 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 39 |
2 | GMA | 32 |
3 | TV5 | 5 |
Source: Kantar Media | ||
TABLE 4. NATIONAL NOONTIME (12NN-3PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY TO DECEMBER 2017 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 45 |
2 | GMA | 36 |
3 | TV5 | 3 |
Source: Kantar Media | ||
TABLE 5. NATIONAL AFTERNOON (3PM-6PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY TO DECEMBER 2017 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 43 |
2 | GMA | 38 |
3 | TV5 | 5 |
Source: Kantar Media | ||
TABLE 6. TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY TO DECEMBER 2017 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 42 |
2 | GMA | 36 |
3 | TV5 | 5 |
Source: Kantar Media | ||
TABLE 7. TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) JANUARY TO DECEMBER 2017 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 53 |
2 | GMA | 28 |
3 | TV5 | 6 |
Source: Kantar Media | ||
TABLE 8. TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) JANUARY TO DECEMBER 2017 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 53 |
2 | GMA | 31 |
3 | TV5 | 5 |
Source: Kantar Media | ||
TABLE 9. TOTAL DAY METRO MANILA TV VIEWERSHIP IN JANUARY TO DECEMBER 2017 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 40 |
2 | GMA | 29 |
3 | TV5 | 4 |
Source: Kantar Media | ||
TABLE 10. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN JANUARY TO DECEMBER 2017 IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)
Rank | Channel | Title | Rtg in % |
1 | ABS-CBN | FPJ’S ANG PROBINSYANO | 38.6 |
2 | ABS-CBN | YOUR FACE SOUNDS FAMILIAR KIDS | 35.7 |
3 | ABS-CBN | THE VOICE TEENS | 34.4 |
4 | ABS-CBN | LA LUNA SANGRE | 33.8 |
5 | ABS-CBN | TV PATROL | 31.3 |
6 | ABS-CBN | LITTLE BIG SHOTS | 31.1 |
7 | ABS-CBN | WANSAPANATAYM | 29.8 |
8 | ABS-CBN | MMK 25 | 29.6 |
9 | ABS-CBN | MY DEAR HEART | 27.6 |
10 | ABS-CBN | MAGPAHANGGANG WAKAS | 25.0 |
