MANILA, PHILIPPINES — adobo Design Week 2019, together with the adobo Design Awards Asia, launches its 10th year with the theme, THINK DESIGN THINK. Design is one of the most powerful forces in our lives and must always be in service to make lives better. Good design makes good business. Design builds brand credibility and recognition by creating a consistent visual language, thus providing a connection to brand’s services, offerings, and experience.
As creators, designers, brand owners, and as people who experience design in all its forms—be it visual, tangible, digital, or an experience—let us take this moment to re-evaluate the power of purposeful design and demonstrate the value of design thinking to create human-centric design that advances solutions for business, for life, for culture, and for society.
In the OPEN CATEGORY, we invite professionals, students, and freelancers to think of ideas that offer creative solutions to businesses, services, and experiences that people navigate in their daily lives. This category challenges a new generation of creatives to consider how #designthinking and its articulations can open up limitless possibilities, how the power of purposeful design can advance solutions for business, for life, for culture, and for society.
OPEN THEME CATEGORY: Entries must be fresh work that responds to the brief, that is, this year’s Open Category theme, #THINKDESIGNTHINK. The entry submission requires a Concept Board to allow the campaign to be clearly understood by the judges. Aside from the Concept Board, you can include in your submission the actual finished product, prototype, URL, video, or the design manifestation in any format. The work for the Open Category will be judged based on brilliance and feasibility of the idea, and the potential of the design to affect change or solve a problem.
Concept Board Outline:
• Title of entry and brand name
• Problem
• Insight
• Synopsis of the big idea
• Design execution
• Entrant name/s
Examples where good design & design thinking can be applied:
TRAFFIC CONGESTION
Where one’s productivity is wasted in traffic, and productivity valued at millions of pesos and dollars is lost.
PLASTIC POLLUTION
The Philippines has a big share in polluting the oceans. By being an everyday consumer of single-use plastics and sachets, we harm the environment and all the creatures that dwells in it. This calls for companies to give alternatives to its consumers but how can design communications reverse the pollution and resolve the related problems?
CREATIVITY BY HAND
Computer rendered works weigh easier than handwriting and traditional drawing but using the hands to create encourages the brain to engage with the information while improving literacy and comprehension. It also improves emotional intelligence and problem-solving skills. How does a design solution encourage using the tactile sense and reap its benefits?
Deadline for entries: April 5, 2019.
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adobo’s dedication to creativity is furthered by the support of its partner organizations (Design Center of the Philippines, Communications Design Association of the Philippines, Animation Council of the Philippines Inc., Game Developers Association of the Philippines, Film Development Council of the Philippines, United Print Media Group Philippines, Association of Accredited Advertising Agencies Philippines Creative Guild, British Council, and Create Cebu), the official tabulator, PricewaterhouseCoopers, and the official registration partner, TVCXpress Manila.
adobo Design Week 2019 key dates:
Deadline for Entries to the adobo Design Awards: April 5, 2019
Design Exhibit: May 6–12, 2019
Design Masterclass: May 9, 2019
Design Conference: May 10, 2019
adobo Design Awards Asia: May 10, 2019
For more information:
www.adobodesignawards.asia
www.facebook.com/adobodesignawards
For inquiries: designawards@adobomagazine.com
For partnership: sales@adobomagazine.com
For sponsorship details and queries: events@adobomagazine.com
+63 2 845 0218
+63 2 845 5351
