SYDNEY – AFDigital Pty Ltd. announces their plans to further invest in Australia by beefing up its on-shore roster as they welcome seasoned leader Paul Cheing as Principal Consultant. Cheing, based in AFDigital’s Barangaroo office, is joining the marketing tech powerhouse to lead and inspire clients through digital transformation with agile marketing tech innovation.
Joining Forces to Drive Marketing Innovation in ANZ
AFDigital is a leading marketing tech consulting and services company, and the go-to-agency for enterprises seeking social and digital marketing solutions. It currently services industry giants in airline, banking, energy, media, real estate and telecommunications across APAC.
Having worked with many of Australia’s biggest brands including Woolworths, News Corp, McDonalds, Loreal and Luxotica, to name a few. CHEING has been instrumental in transforming how brands create 1:1 connections with millions of customers across Australia.
“In today’s world, customers are more connected than ever before” said Cheing, “and with AFDigital’s existing position as leading social partner, I’m excited about how we can provide omni-channel industry-tailored marketing solutions to AFDigital’s APAC client-base”
Robin Leonard, CEO [left] with Paul Cheing [right] celebrating his new role in the team.
Cheing joins AFDigital as a Principal Consultant, focusing on the ANZ region. Before that, he held several senior positions at ExactTarget for 7 years, then continuing with Salesforce post-acquisition leading their Management Consulting team, which provided advisory, campaign management and business transformation services.
“Australia is a key market for us” said AFDigital CEO, Robin Leonard, “hiring a marketing automation gun like Paul allows us to better lead our clients across their entire digital ecosystem through agile business transformation.”
With over 15 years of experience in digital leadership and helping enterprise clients build smarter 1:1 customer journeys, Cheing’s talents will focus on client thought leadership, account direction and practice development for AFDigital.
