PATTAYA, THAILAND — The culmination of the second day at ADFEST 2023 on Friday, 24th March saw the first of two presentations of Lotus Awards to the elected winners in 12 categories, including Brand Experience, Direct, Commerce, Media, PR, Print & Outdoor Craft, Design, Digital Craft, Digital & Social, Mobile, Film Craft, and New Director. The awards were presented at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. The second ceremony will take place tomorrow night on the final day of ADFEST 2023.
A total of 1,699 entries were received for the Lotus Awards and 63 jury members from 18 cities were organized into 7 groups, chaired by Ali Rez, Chief Creative Officer for Impact BBDO Group MENAP to decide the winners to be announced.
JURY INSIGHTS: BRAND EXPERIENCE LOTUS / DIRECT LOTUS
Alice Chou, Chief Creative Officer for Dentsu Creative Taiwan, Taipei resided over the jury for Brand Experience and Direct Lotus Awards and described her experience. “What excited me is the uniqueness of these two categories,” said Alice.
“To a certain extent, Brand Experience and Direct are not simply pursuing creative excellence, but more actively moving towards you, engaging your sense, driving action, and finding a clever junction between creativity and results.”
“If they were human, both would be dynamic and interesting people. They don’t just talk, the ‘brand experience’ makes you feel the warmth and passion, and through the experience, you understand what they are trying to say. Direct, on the other hand, will make you stop, look at him, and answer the call to action”.
BRAND EXPERIENCE LOTUS AWARD
The Brand Experience Lotus received 165 entries. Out of those, juries awarded seven Bronze, eight Silver, and three Gold Awards.
Leo Burnett India/Mondelez International Foods Pvt Ltd., Mumbai was elected as the winner of a Gold Award and the Grande Award for work on Oreo India titled, “#BringBack2011”
The other two Gold Awards were presented to:
▪ Impact BBDO Dubai for Annahar Newspaper “The Elections Edition”
▪ TBWA\Hakuhodo Inc., Tokyo for Nissan Motor Co., Ltd. “Propilot MOP”
DIRECT LOTUS AWARD
There were 98 entries for Direct Lotus this year. No Grande Award was given, but the juries awarded six Bronze, six Silver, and three Gold.
Leo Burnett Group, Manila won two Gold awards for its work on McDonald’s “Unbranded Menu”, while the third Gold award was given out to Le Pub APAC, Singapore for Tiger Beer “Tiger Beer – 22:31”
JURY INSIGHTS: COMMERCE LOTUS / MEDIA LOTUS / PR LOTUS
The jury for Commerce, Media, and PR Lotus Awards hailed from 7 different cities in Asia from Kathmandu to Sydney. They were impressed that the pieces that really stood out were the ones that entertained them and therefore, the target audience.
All too often, advertising can be serious, purposeful, or useful, but many have forgotten that it is also critically about entertainment to get attention. For the winning work, they chose surprising ideas that answered the challenge simply.
Valerie Madon, Director of Creative Shop for Southeast Asia and Emerging Markets for Meta, Singapore was chairing the jury group.
COMMERCE LOTUS AWARD
Commerce Lotus has been revamped this year, including Offline Commerce as well as eCommerce. 32 Entries were received in total.
There were no Gold or Grande awards given, but three Silver and three Bronze awards were announced out of the finalists.
MEDIA LOTUS AWARD
Out of 106 entries for the Media Lotus category, a total of 13 Lotus Awards were scooped up for winning work.
The Grande was awarded to Impact BBDO, Dubai for Annahar Newspapers “Elections Edition”
The jury for this category also awarded four Bronze, five Silver, and three Gold Awards. The Gold Awards went to:
▪ TBWA\Hakuhodo Inc., Tokyo for Nissan Motor Co., Ltd “Propilot MOP”
▪ Cheil Worldwide, Seoul for A Silent Emergency Call “Knock Knock”
▪ Dentsu Inc., Tokyo for Toyota Mobility Foundation “Voice Watch”
PR LOTUS AWARD
The PR Lotus Award is a relatively new award at ADFEST. It started in 2020, so this is the first time that PR awards will be handed out live at the Awards presentation. This year, there were 106 entries to the category.
10 Bronze and six Silver awards were announced, along with two Gold awards. The two Gold awards were won by:
▪ Innocean, Seoul for Hyundai Motor Group “Hydrogen Garbage Truck”
▪ Havas Middle East, Dubai for Adidas “Adidas SuperstarRavi’s”
JURY INSIGHTS: PRINT & OUTDOOR CRAFT LOTUS / DESIGN LOTUS
Kazoo Sato, Chief Creative Sustainability Officer for TBWA\Hakuhodo & TBWA\Asia, Tokyo was the Jury President for Print & Outdoor Craft and Design Lotus. He provided his insight on the two categories, saying, “We were delighted to see the role of Design expanding from ads to business or even to society. It has expanded from the traditional approach, such as graphic or product design, to UI/UX, service design, and urban city design. This year, the list of winners is very diverse compared to the past.”
“The number of entries in the Print & Outdoor Craft category was very low, and I felt uneasy about the future of this category. Maybe it’s because many jobs require efficiency and speed from the client nowadays. But to me, great craft needs time. The craft is just as important as the idea. I think that’s something we need to think about again.”
On selecting the awards, Sato explained, “There were lots of outstanding work in both categories. Our jury judged strictly with global standards without ignoring diverse cultural backgrounds, as our collective decision will set the tone and tenor for creative work in the design or craft space for years to come and the winners deserved their awards.”
PRINT & OUTDOOR CRAFT LOTUS AWARD
Print and Outdoor Craft Lotus entries were 45 in total this year. Out of those, one Gold Award was given to Dentsu Tokyo Inc., Tokyo for its work on D&AD 2021 Exhibition in Japan “Beautiful Mutations”.
DESIGN LOTUS AWARD
123 entries were received for the Design Lotus award and out of these, the jury awarded five Bronze, six Silver, and six Gold awards. There was no Grande Award given out.
Two Gold awards were presented to Dentsu Inc., Tokyo for D&AD 2021 Exhibition in Japan “Beautiful Mutations” and The Hoshi Awards “Endless Appetite”
The other 4 Gold awards were presented to:
▪ Suntory Holdings, Osaka/(Tsuzuku)/Dentsu Inc./Dentsu Creative x Inc., Tokyo for Suntory Tennensui “Suntory Tennensui Endless Dawn”
▪ Hakuhodo Kettle Inc./Hakuhodo Inc., Tokyo for Kiyasuku “Easy to Wear, Just for You”
▪ Hakuhodo Kettle Inc., Tokyo for Shizuoka City “The Model City 1:1 Scale”
▪ VMLY&R, Mumbai for Maxx Flash “The Killer Pack”
JURY INSIGHTS: DIGITAL & SOCIAL LOTUS / DIGITAL CRAFT LOTUS / MOBILE LOTUS
Jury President for Digital & Social, Digital Craft, and Mobile Lotus was Dan Wright, Chief Creative Officer for Deloitte Digital Sydney and New Zealand, in Auckland. “The work that really excited us and that sets ADFEST apart is a real celebration of local context and local creativity. That came through not only from indigenous creative expression or ethnicity but also in the sense of humor and storytelling used for illustrating solutions for particular challenges.”
DIGITAL AND SOCIAL LOTUS
Digital and Social Lotus was renamed this year (it was previously known as Digital Lotus). It now includes various new sub-categories to reflect the fast-changing landscape of the digital world and social media.
- This year, there were 108 entries in the Digital and Social Lotus category with nine Bronze, five Silver, and three Gold awards.
- The Grande was awarded to MullenLowe Singapore for Closeup “City Hall of Love”
Dan Wright, Chief Creative Officer for Deloitte Digital Sydney and New Zealand, in Auckland and Jury President for Digital and Social Lotus said, “The work for Closeup by MullenLowe Singapore was amazing and a super powerful piece of work. Most work that leans into Metaverse, blockchain, and Web 3 is gimmicky, but this piece used blockchain to make the union of two people official, in countries where universal marriage is not recognized by their governments.”
The three Golds in Digital and Social Lotus were awarded to:
▪ Rabbit’s Tale, Bangkok for Five Star Chicken “Five Star: Quality Time, Again”
▪ Puyoringo Project/Dentsu East Japan, Tokyo for Admori Apple “Puyoringo – Game of Apple Tennis”
▪ TBWA\Sydney, Sydney for Consent Labs “Classify Consent”
DIGITAL CRAFT LOTUS
There were 48 entries in the Digital Craft Lotus category this year. The jury awarded five Bronze, two Silver, and two Gold awards.
The Grande was awarded to Serviceplan Korea/Germany, Seoul, and Munich for DOT “DOT PAD. The first Smart Tactile Graphics Display”.
Dan Wright, Chief Creative Officer for Deloitte Digital Sydney and New Zealand, in Auckland and Jury President for Digital Craft Lotus explained the reasons for awarding the Grande Lotus Award: “We awarded the Grande to Dot Pad [from Serviceplan]. It’s an idea that’s already achieved great fame in the technical way that the Dot Pad is made. The attention to detail and perfectionism in the creative idea that brought the product to life set it apart from the rest of the work in this category.”
The two Gold Awards were presented to:
▪ Choojai & Friends, Bangkok for Sammakorn “The Broken Home”
▪Dentsu Inc., Tokyo for Toyota Mobility Foundation “Voice Watch”
MOBILE LOTUS AWARD
There were 35 entries received in the Mobile Lotus Award
Out of those, the jury awarded five Bronze, three Silver, and three Gold. The Gold awards were presented to:
▪ Cheil Hong Kong, Hong Kong / Cheil Pentai Beijing, Beijing for Samsung “Quest for Dyslexia”
▪ Leo Burnett Taiwan, Taipei for McDonald’s “Donation Wallpaper”
▪Cheil Worldwide, Seoul for A Silent Emergency Call “Knock Knock”
Dan Wright, Chief Creative Officer for Deloitte Digital Sydney and New Zealand, in Auckland and Jury President for Mobile Lotus provided some additional insight, “For Mobile, we were really looking for work that leaned into the uniqueness of the mobile device. Mobiles move around but are very personal to people. We can play with location and use the personal connection and privacy element to make ideas for this device special and unique. The winning ideas made the most of that”.
JURY INSIGHTS: FILM CRAFT LOTUS / NEW DIRECTOR LOTUS
Jury President for Film Craft and New Director Lotus was Laura Geagea, Regional Managing Director for Sweetshop China, Asia, and MENA, Shanghai & Bangkok.
“As a whole in the Film Craft category, we were very enthusiastic about the diversity of what we were judging. We had really different genres, cultures, and styles and the quality ran across everything. The craft level is very important for us. Anything that was fresh and that was really pushing the boundaries excited the jury because during Covid it was very difficult to do that. We feel like this is the year that everyone has come back strong.”
“There was some very creative work from New Directors this year. We were looking for the level of craft and maturity in the work of these new directors that have started directing within the last three years. We were interested in the level of craft throughout, how they chose their talent, how the production design came together, how the story was told and whether it held the attention of the viewer, and finally, how it made us feel”.
FILM CRAFT LOTUS AWARD
Film Craft saw the biggest number of entries with a tally of 217 in total. The Jury awarded 11 Bronze, 13 Silver, and two Golds. The Gold awards were presented to:
▪ Ogilvy Group Thailand, Bangkok for Dutchie “Love Your Gut”
▪ Dentsu Inc., Tokyo for Pocari Sweat “You Don’t Need Wings to Fly”
Film Craft Lotus Jury President Laura Geagea, Regional Managing Director for Sweetshop China, Asia, and MENA / Shanghai & Bangkok said, “The work for Pocari Sweat was new and elevated the spot to a higher level. That’s what the category is about; how can you push your craft, push your story and enhance the quality of what you’re doing with production design?
“We gave a Gold to Dutchie Yoghurt ‘Love Your Gut’ in the Directing category as it was unanimously the strongest work we saw, but also so funny and unique. It was a very clear decision from our jury.
Both Golds were for distinctive, excellent work and well-earned, but there was nothing that was far enough ahead of the pack, so we did not award a Grande.”
NEW DIRECTOR LOTUS AWARD (INCL. FABULOUS FIVE)
This year, 10 new directors entered their work for the New Director Lotus Award. The jury awarded one Silver, one Bronze, and one Finalist.
New Director Lotus Jury President Laura Geagea, Regional Managing Director for Sweetshop China, Asia, and MENA / Shanghai & Bangkok said, “We awarded one finalist and two metals for the work that really stood out. The Silver was awarded to W, Shanghai for NIO “The Road” in the Short Film sub-category. It won silver for good storytelling throughout the length of the film and for casting excellent talent”.
Check out the complete list of winners here:
BRAND EXPERIENCE LOTUS
Guerilla Marketing and Stunts
- SILVER – “#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAI and MONDELEZ INTERNATIONAL FOODS PVT LTD, MUMBAI
- BRONZE – “THE HIDDEN SPONSORSHIP TENT” for SANGSOM by SOUR BANGKOK, BANGKOK
Events
- GOLD – “PROPILOT MOP” for NISSAN MOTOR CO., LTD. by TBWA\HAKUHODO INC., TOKYO
Exhibitions and Installations
- BRONZE – “SOLAR BEEHIVE” for HANWHA by INNOCEAN, SEOUL
- BRONZE – “FUEL STATION” for NETFLIX by GIGIL, MANILA
In-Store Experience
- BRONZE – “SMART FILL” for UNILEVER by VMLY&R COMMERCE INDIA, MUMBAI
Launch/Re-Launch
- GRANDE – “#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAI and MONDELEZ INTERNATIONAL FOODS
Competitions and Promotions
- BRONZE – “THE HIDDEN SPONSORSHIP TENT” for SANGSOM by SOUR BANGKOK, BANGKOK
Sponsorships and Brand Partnerships
- SILVER – “ADIDAS SUPERSTAR RAVI’S” for ADIDAS by HAVAS MIDDLE EAST, DUBAI
Use of Print and Conventional Outdoor
- GOLD – “THE ELECTIONS EDITION” for ANNAHAR NEWSPAPER by IMPACT BBDO DUBAI, DUBAI
Use of Mobile and Devices
- SILVER – “DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY.” for DOT by SERVICEPLAN KOREA, SEOUL
Use of Digital & Social Platforms
- SILVER – “CITY HALL OF LOVE” for CLOSEUP by MULLENLOWE SINGAPORE, SINGAPORE
- SILVER – “UNBRANDED MENU” for MCDONALD’S by LEO BURNETT GROUP MANILA, MANILA
- BRONZE – “THE MOVIES THAT MADE (FROM) US” for FIVE STAR by BBDO BANGKOK , BANGKOK
Touchpoint Technology & Tech-led Brand Experience
- SILVER – “PROPILOT MOP” for NISSAN MOTOR CO., LTD. by TBWA\HAKUHODO INC., TOKYO
- BRONZE – “HYDROGEN GARBAGE TRUCK” for HYUNDAI MOTOR GROUP by INNOCEAN, SEOUL
Branded Games
- SILVER – “AMAZING THAILAND. CULTURE TO COMMERCE” for TOURISM AUTHORITY OF THAILAND by OGILVY GROUP THAILAND, BANGKOK
Integrated Brand Experience Campaign
- GOLD – “#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAI
and MONDELEZ INTERNATIONAL FOODS PVT LTD, MUMBAI
- SILVER – “BUNDY MIXER” for BUNDABERG RUM by LEO BURNETT AUSTRALIA, SYDNEY
COMMERCE LOTUS
Customer Targeting
- SILVER – “SHAGUN KA LIFAFA” for UJJIVAN SMALL FINANCE BANK by MCCANN WORLDGROUP INDIA, MUMBAI
Entertainment Commerce
- BRONZE – “AMAZING THAILAND. CULTURE TO COMMERCE” for TOURISM AUTHORITY OF THAILAND by OGILVY GROUP THAILAND, BANGKOK
Sustainable Commerce
- SILVER – “SMART FILL” for UNILEVER by VMLY&R COMMERCE INDIA, MUMBAI
In-Store Experiences
- BRONZE – “SMART FILL” for UNILEVER by VMLY&R COMMERCE INDIA, MUMBAI
Innovative Commerce
- SILVER – “SHAGUN KA LIFAFA” for UJJIVAN SMALL FINANCE BANK by MCCANN WORLDGROUP INDIA, MUMBAI
- BRONZE – “EASY TO WEAR, JUST FOR YOU.” for KIYASUKU by HAKUHODO KETTLE INC., TOKYO/ HAKUHODO INC., TOKYO
DESIGN LOTUS
New Brand Identity
- SILVER – “MUSEUM OF CHINESE IN AUSTRALIA (MOCA)” for MUSEUM OF CHINESE IN AUSTRALIA (MOCA) by R/GA, SYDNEY
Product Design: Innovative & Sustainable Design
- GOLD – “SOLAR BEEHIVE” for HANWHA by INNOCEAN, SEOUL
- SILVER – “DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY.” for DOT by SERVICEPLAN KOREA, SEOUL/ SERVICEPLAN GERMANY, MUNICH
- SILVER – “THE KILLER PACK” for MAXX FLASH by VMLY&R, MUMBAI
- BRONZE – “EASY TO WEAR, JUST FOR YOU.” for KIYASUKU by HAKUHODO KETTLE INC., TOKYO/ HAKUHODO INC., TOKYO
Packaging Design
- GOLD – “THE KILLER PACK” for MAXX FLASH by VMLY&R, MUMBAI
Brand Collateral & Publications
- SILVER – “LOOK OF THE GAMES TOKYO 2020” for TOKYO 2020 OLYMPIC AND PARALYMPIC GAMES by DENTSU INC., TOKYO
- SILVER – “ENDLESS APPETITE” for THE HOSHI AWARDS by DENTSU INC., TOKYO
Poster
- GOLD – “BEAUTIFUL MUTATIONS” for D&AD 2021 EXHIBITION IN JAPAN by DENTSU INC., TOKYO
Illustration
- SILVER – “BEAUTIFUL MUTATIONS” for D&AD 2021 EXHIBITION IN JAPAN by DENTSU INC., TOKYO
- BRONZE – “A SILENT FROWN” for CHARLIE CHAPLIN FOUNDATION by DDB MUDRA GROUP, MUMBAI
Point of Sale: Small Scale
- BRONZE – “MININGFUL MUSEUM” for KLEENEX MINI by HAVAS HONG KONG, HONG KONG
Motion Design
- BRONZE – “BMW: NOTHING BUT SHEER JOY” for BMW by TBWA\JUICE CHINA, BEIJING
Exhibitions, Events & Public Environment
- GOLD – “THE MODEL CITY 1:1 SCALE” for SHIZUOKA CITY by HAKUHODO KETTLE INC., TOKYO and DEA INC., TOKYO
- BRONZE – “SANGSOM BAR” for SANGSOM by DENTSU INC., OSAKA
Digital & Interactive Design
- GOLD – “SUNTORY TENNENSUI ENDLESS DAWN” for SUNTORY TENNENSUI by SUNTORY HOLDINGS, OSAKA/ (TSUZUKU), TOKYO/DENTSU INC., TOKYO
Integrated Design Campaign
- GOLD – “ENDLESS APPETITE” for THE HOSHI AWARDS by DENTSU INC., TOKYO
DIGITAL & SOCIAL LOTUS
Social Film
- SILVER – “METAVERRRRRRR” for KRUNGSRI FIRST CHOICE by THE LEO BURNETT GROUP THAILAND, BANGKOK
- SILVER – “BMW: NOTHING BUT SHEER JOY” for BMW by TBWA\JUICE CHINA, BEIJING
- BRONZE – “LOVE YOUR GUT” for DUTCHIE by OGILVY GROUP THAILAND, BANGKOK
Community Engagement & Management
- BRONZE – “NEW LEGENDS ARE BORN” for BLOODLINE: HEROES OF LITHAS by BBH CHINA LTD., SHANGHAI
Use of Data
- BRONZE – “PAVE IT FORWARD” for INFINITI by BEACON COMMUNICATIONS, TOKYO
Brand Storytelling
- GOLD – “FIVE STAR : QUALITY TIME,AGAIN” for FIVE STAR CHICKEN by RABBIT’S TALE, BANGKOK
- BRONZE – “SEE EQUAL #SHARETHELOAD” for ARIEL by BBDO INDIA PVT LTD., MUMBAI
Use of Technology
- GRANDE – “CITY HALL OF LOVE” for CLOSEUP by MULLENLOWE SINGAPORE, SINGAPORE
- SILVER – “JUKE “MUSIC IN A CAN”” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
Use of Influencer
- SILVER – “#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAI
User Generated Content
- BRONZE – “UNBRANDED MENU” for MCDONALD’S by LEO BURNETT GROUP MANILA, MANILA
- BRONZE – “USER GENERATED ACTION SCENES” for THE GRAY MAN by BBDO BANGKOK, BANGKOK
Content Placement
- GOLD – “PUYORINGO -GAME OF APPLE TETRIS” for AOMORI APPLE by PUYORINGO PROJECT, TOKYO
Social Purpose
- GOLD – “CLASSIFY CONSENT” by CONSENT LABS for TBWA\SYDNEY, SYDNEY
- SILVER – “SEE EQUAL #SHARETHELOAD” for ARIEL by BBDO INDIA PVT LTD., MUMBAI
- BRONZE – “FACE THE FACT” for BABITALK by INNORED, SEOUL
Innovative Use of Social
- SILVER – “CITY HALL OF LOVE for CLOSEUP” by MULLENLOWE SINGAPORE, SINGAPORE
Integrated Digital & Social Campaign
- BRONZE – “JUKE “MUSIC IN A CAN”” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
DIGITAL CRAFT LOTUS
Music and Sound Design
- SILVER – “VOICE WATCH” for TOYOTA MOBILITY FOUNDATION by DENTSU INC., TOKYO
- BRONZE – “SND : CRAFTED UI SOUND ASSETS FOR UX DEVELOPERS” for SND : CRAFTED UI SOUND ASSETS FOR UX DEVELOPERS by DENTSU INC., TOKYO
Overall Aesthetic Design
- BRONZE – “LOG FLOWER” for GG BETA by TOKYU AGENCY INC., TOKYO
Innovative Use of Technology
- GRANDE – “DOT PAD. THE FIRST SMART TACTILE GRAPHICS DISPLAY.” for DOT by SERVICEPLAN KOREA, SEOUL
- SILVER – “ANTI-HATE KEYBOARD” for ESPORTS NEWS CHANNEL by INNOCEAN INDONESIA, JAKARTA
- BRONZE – “ALL PLAYERS TOOL LAB.” for WITH ALS by DENTSU INC., TOKYO
- BRONZE – “LOG FLOWER” for GG BETA by TOKYU AGENCY INC, TOKYO
Use of Data
- GOLD – “VOICE WATCH” for TOYOTA MOBILITY FOUNDATION by DENTSU INC., TOKYO
- GOLD – “THE BROKEN HOME” for SAMMAKORN by CHOOJAI KA KALAYANAMITR CO.,LTD., BANGKOK
- BRONZE – “SUNTORY TENNENSUI ENDLESS DAWN” for SUNTORY TENNENSUI by DENTSU CREATIVE X INC., TOKYO
DIRECT LOTUS
Low Budget Campaign
- SILVER – “SHAGUN KA LIFAFA” for UJJIVAN SMALL FINANCE BANK by MCCANN WORLDGROUP INDIA, MUMBAI
Ambient: Small Scale
- BRONZE – “THE HIDDEN SPONSORSHIP TENT” for SANGSOM by SOUR BANGKOK, BANGKOK
Online & Digital Platforms
- GOLD – “UNBRANDED MENU” for MCDONALD’S by LEO BURNETT GROUP MANILA, MANILA
Use of Social Media Platforms
- SILVER – “CITY HALL OF LOVE” for CLOSEUP by MULLENLOWE SINGAPORE, SINGAPORE
- BRONZE – “TIGER BEER – 22:31” for TIGER BEER by LE PUB APAC, SINGAPORE
Mobile & Devices
- BRONZE – “KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL
Real-Time Response
- GOLD – “TIGER BEER – 22:31” for TIGER BEER by LE PUB APAC, SINGAPORE
- BRONZE – “FLAGS OF GENEROSITY” for CADBURY DAIRY MILK by OGILVY MALAYSIA, KUALA LUMPUR/ OGILVY SINGAPORE, SINGAPORE
User-Generated Content
- BRONZE – “I’M POSSIBLE BILLBOARDS” for ADIDAS by HAVAS MIDDLE EAST, DUBAI
Field Marketing
- SILVER – “SHAGUN KA LIFAFA” for UJJIVAN SMALL FINANCE BANK by MCCANN WORLDGROUP INDIA, MUMBAI
Direct Campaign for Launch/Relaunch
- BRONZE – “THE LOTTO MOVIE POSTERS” for NETFLIX by CJ WORX, BANGKOK
Use of Games
- GOLD – “UNBRANDED MENU” for MCDONALD’S by LEO BURNETT GROUP MANILA, MANILA
- SILVER – “AMAZING THAILAND. CULTURE TO COMMERCE” for TOURISM AUTHORITY OF THAILAND by OGILVY GROUP THAILAND, BANGKOK
Integrated Direct Campaign
- SILVER – “#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAI
Resilience Through Creativity
- SILVER – “FLAGS OF GENEROSITY” for CADBURY DAIRY MILK by OGILVY MALAYSIA, KUALA LUMPUR/ OGILVY SINGAPORE, SINGAPORE
FILM CRAFT LOTUS
Directing
- GOLD – LOVE YOUR GUT for DUTCHIE by OGILVY GROUP THAILAND, BANGKOK
- SILVER – KAGUYA BY GUCCI for THE BAMBOO HANDLE BAGS by DENTSU INC., TOKYO
- SILVER – BISKUAT DREAM for BISKUAT by RESERVE TANK SDN. BHD, KUALA LUMPUR
- SILVER – THE EYES for VOIZ WAFFLE CHOCO CRISPY by OGILVY GROUP THAILAND, BANGKOK
- BRONZE –THE RELUCTANT SHANTY for UNHCR by FINCH, SYDNEY
- BRONZE – NO OLED. NO GAME. (SHOOTING GAME) for LG DISPLAY OLED by HS AD, SEOUL
Editing
- BRONZE – VODAFONE – THE SMART NETWORK for VODAFONE by HECKLER, SYDNEY
Cinematography
- BRONZE – FEEL NEW for DESTINATION NSW by FINCH, SYDNEY
- BRONZE – PARACHUTE KALPAVRIKSHA – THE FARMER for PARACHUTE by GOOD MORNING FILMS, MUMBAI
Special Effects: In-Camera
- BRONZE – THE NEDS LEVEL for ENTAIN GROUP (NEDS) by FINCH, SYDNEY
Special Effects: Digital Visual Effects
- SILVER – HYUNDAI HAVE YOU TRIED IT for HYUNDAI by FIN DESIGN + EFFECTS, SYDNEY
- BRONZE – FIVE STAR : QUALITY TIME,AGAIN for FIVE STAR CHICKEN by RABBIT’S TALE, BANGKOK
Casting
- SILVER – THE RELUCTANT SHANTY for UNHCR by FINCH, SYDNEY
- SILVER – FIVE STAR : QUALITY TIME,AGAIN for FIVE STAR CHICKEN by RABBIT’S TALE, BANGKOK
Use of Talent/Celebrity
- SILVER – INDIAN STRETCHABLE TIME for ZEPTO by LAW & KENNETH SAATCHI & SAATCHI, MUMBAI
Script
- SILVER – THE TRUTH for CAR HERO by AUDACITY, BANGKOK
- BRONZE – HAJIME,KEN,AND SETSU for HAJIME KENSETSU (CONSTRUCTION) by DENTSU EAST JAPAN INC., TOKYO
Original Music Score
- SILVER – THE RELUCTANT SHANTY for UNHCR by FINCH, SYDNEY
- SILVER – DUEL for NRMA by RUMBLE STUDIOS, SYDNEY
- BRONZE – BISKUAT DREAM for BISKUAT by RESERVE TANK SDN. BHD, KUALA LUMPUR
- BRONZE – TSUTSU URAURA for ROCKY-E:SMART by BLACK CAT WHITE CAT MUSIC, TOKYO
- BRONZE – COOPERS ROLL ON for COOPERS BEER by SMITH & WESTERN SOUND, SYDNEY
Sound Design
- SILVER –DUEL for NRMA by RUMBLE STUDIOS, SYDNEY
MEDIA LOTUS
Use of Audio
- SILVER – “THE FAKE NEWS BROADCAST” by KBP for BBDO GUERRERO, MANILA
Use of Print & Conventional Outdoor
- SILVER – “THE EYEBALLS HEIST” for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
Use of Ambient: Small Scale
- BRONZE – “INCENSE OF MEMORIES” for INCENSE OF MEMORIES by WUNDERMAN THOMPSON TOKYO, TOKYO
- BRONZE – “THE LOTTO MOVIE POSTERS” for NETFLIX by CJ WORX, BANGKOK
Use of Events
- GOLD – “PROPILOT MOP” for NISSAN MOTOR CO., LTD. by TBWA\HAKUHODO INC., TOKYO
Use of Guerrilla Marketing & Stunts
- GRANDE – “THE ELECTIONS EDITION” for ANNAHAR NEWSPAPER by IMPACT BBDO DUBAI, DUBAI
- SILVER – “THE EYEBALLS HEIST” for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
Use of Digital Platforms
- SILVER – “QUEST FOR DYSLEXIA” for SAMSUNG by CHEIL HONG KONG, HONG KONG/ CHEIL PENGTAI BEIJING, BEIJING
- BRONZE – “UNBRANDED MENU” for MCDONALD’S by LEO BURNETT GROUP MANILA, MANILA
Use of Mobile & Devices
- GOLD – “KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL
Use of Technology
- GOLD – “VOICE WATCH” for TOYOTA MOBILITY FOUNDATION by DENTSU INC., TOKYO
Media Planning & Execution
- SILVER – “THE EYEBALLS HEIST” for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
Integrated Media Campaign
- BRONZE – “SEE EQUAL #SHARETHELOAD” for ARIEL by BBDO INDIA PVT LTD., MUMBAI
MOBILE LOTUS
Use of Mobile
- GOLD – “QUEST FOR DYSLEXIA” for SAMSUNG by CHEIL PENGTAI BEIJING, BEIJING
- GOLD – “DONATION WALLPAPER” for MCDONALD’S by LEO BURNETT TAIWAN, TAIPEI
- BRONZE – “PAVE IT FORWARD” for INFINITI by BEACON COMMUNICATIONS K.K., TOKYO
- BRONZE – “JUKE “MUSIC IN A CAN”” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
User Experience for Mobile
- BRONZE – “KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL
Mobile Games
- SILVER – “QUEST FOR DYSLEXIA” for SAMSUNG by CHEIL PENGTAI BEIJING, BEIJING
- SILVER – “PUYORINGO -GAME OF APPLE TETRIS for AOMORI APPLE by DENTSU EAST JAPAN, TOKYO
Mobile Technology: Location
- BRONZE – “PAVE IT FORWARD” for INFINITI by BEACON COMMUNICATIONS K.K., TOKYO
Mobile Technology: New Realities
- BRONZE – “JUKE “MUSIC IN A CAN”” for HEINEKEN by LEO BURNETT VIETNAM, HO CHI MINH CITY
Mobile Technology: Innovative Use of Technology
- GOLD – “KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL
Resilience Through Creativty
- SILVER – “TOY8 SCREENING” for TOY8 by MCCANN TOKYO, TOKYO
NEW DIRECTOR LOTUS
Short Film
- SILVER – “EAT YOUR FISH” for PETRONAS KANCIL AWARDS MALAYSIA 2022 by GRAPH STUDIO SDN BHD, KUALA LUMPUR
Online Film
- BRONZE – “EPIGAMIA | WANT TO HEAR SOMETHING NEW?!” for EPIGAMIA by CHROME PICTURES MEDIA LLP, MUMBAI
PR LOTUS
Corporate Image & Corporate Social Responsibility
- GOLD – “HYDROGEN GARBAGE TRUCK” for HYUNDAI MOTOR GROUP by INNOCEAN, SEOUL
- SILVER – “GREETING MILK” for MAEIL DAIRIES by INNORED, SEOUL
- BRONZE – “RESILIENCE ROAD” for SUNCORP by LEO BURNETT AUSTRALIA, SYDNEY
Public Services & Cause Appeals
- SILVER – “CLASSIFY CONSENT” for CONSENT LABS by TBWA\SYDNEY, SYDNEY
- SILVER – “KNOCK KNOCK” for A SILENT EMERGENCY CALL by CHEIL WORLDWIDE, SEOUL
Crisis Management
- BRONZE – “SOLAR BEEHIVE” for HANWHA by INNOCEAN, SEOUL
Use of Guerrilla Marketing & Stunts
- BRONZE – “THE EYEBALLS HEIST” for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
- BRONZE – “#BRINGBACK2011” for OREO INDIA by LEO BURNETT INDIA, MUMBAI and MONDELEZ INTERNATIONAL FOODS
Use of Events
- SILVER – “PROPILOT MOP” for NISSAN MOTOR CO., LTD. by TBWA\HAKUHODO INC., TOKYO
- BRONZE – “SANGSOM BAR” for SANGSOM by SOUR BANGKOK, BANGKOK
Sponsorship & Partnership
- BRONZE – “BUNDY MIXER” for BUNDABERG RUM by LEO BURNETT AUSTRALIA, SYDNEY
Launch/Re-launch
- GOLD – “ADIDAS SUPERSTAR RAVI’S” for ADIDAS by HAVAS MIDDLE EAST, DUBAI
- SILVER – “HYDROGEN GARBAGE TRUCK” for HYUNDAI MOTOR GROUP by HAVAS MIDDLE EAST, DUBAI
- BRONZE – “THE EYEBALLS HEIST” for NETFLIX TH by WUNDERMAN THOMPSON THAILAND, BANGKOK
Use of Social
- BRONZE – “THE UNOFFICIAL LAUNCH” for ADIDAS JAPAN K.K. by TBWA\HAKUHODO INC., TOKYO
Use of Technology
- BRONZE – “THE AUDIO AD YOU CAN SEE” for AUSTRALIAN NAVY by SQUEAK E. CLEAN STUDIOS, SYDNEY
Integrated PR Campaign
- SILVER – “R PLATES” for R PLATES by TBWA\SYDNEY, SYDNEY
PRINT & OUTDOOR CRAFT LOTUS
Illustration
- GOLD – “BEAUTIFUL MUTATIONS” for D&AD 2021 EXHIBITION IN JAPAN by DENTSU INC., TOKYO
Follow all the latest news and events via #ADFEST2023 and #ADFESTRISE on Facebook, Twitter, Instagram, and TikTok (www.tiktok.com/@adfestofficial). To view the full program, visit www.ADFEST.com
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