Mobext, inMobi, iProspect campaigns shortlisted to MMA’s Smarties Awards

Finalists from the Philippines include Mobext’s ‘P&G In-Store Tablet Marketing Campaign’ under Lead Generation/Direct Response/Conversion category. It was  the first in-store tablet-marketing program in the country, distributed across 325 marketers.  The tablets were loaded with interactive applications that offer customers more insights about the product. 

Mobext’s ‘McDonald’s Ang Pao Mobile Coupons’ also made the cut, under the mCommerce category. With this campaign, the smartphone users were treated to ang pao discount coupons (Chinese red envelope), which they can present at McDonald’s branches. In just two months, more than 28, 000 unique consumers registered for the promo.

 

"We are very proud of our entries because each of them showcased a unique mobile execution that addressed real business needs. We are only less than two years in the country and we are looking forward to more clients getting creative with mobile," said Arthur Policarpio, head of Mobext Asia-Pacific and concurrent CEO of Mobext PH.

 

Watch the case study here: http://mobext.ph/casestudy/pgtabletmarketing/

 

For the Product/Services Launch category, ‘Adidas Boost’ entry by InMobi and iProspect also made it to the shortlist. The rich media campaign was developed using InMobi Studio, and was launched in the Philippines earlier this year. The advertisements appeared in mobile applications which allowed users to experience the Adidas boost with the touch of the fingertips. 

 

This campaign also won in adobo magazine’s adobo Design Awards 2013.

 

“iProspect Philippines is truly happy that our mobile campaign for Adidas Boost made it to the 2013 MMA Shortlist. Digital media is indeed the future; it can address not only awareness but down to in-store conversion,. Just as we were able to creatively lead the Adidas consumer via ‘running fingers’-execution leveraging on mobile rich media. ," commented Shayne Garcia, digital director of iProspect Philippines.

 

Check the storyboard of the campaign here: adobodesignawards.com/