TAIWAN — Creative agency BBDO Taiwan welcomed Shih-Yen Lee as its Chief Creative Officer on October 03.
Shih-Yen Lee is a rare find in the ad world. Throughout his years in the business, he has collected 30 advertising awards. Since joining in 2008, he has held top creative positions at leading ad firms in both China and Taiwan, covering multiple brands and categories. His works have received numerous awards, including the Effies, London International Advertising Awards, New York Advertising Awards, Clio Awards, The One Show, Spikes Asia, and Cannes Lions. He has also been named “Creative Person of the Year” by the Taipei Association of Advertising Agencies (TAAA).
“It’s been ten years since I got to know Shih-Yen. I’ve watched Shih-Yen win clients and awards one after another on different battlefields, wondering when I’ll be able to collaborate with him… That dream has now finally come true! I’m confident that with Shih Yen, BBDO Taiwan will shine even brighter in the years to come. Exciting times ahead for sure,” said Wai Foong Leong, Chairman and CCO of BBDO Greater China.
Alan Hung, Managing Director of BBDO Taiwan, added, “I’m thrilled to have Shih-Yen join us as our new Chief Creative Officer. Aside from his 24 years of experience working abroad and in Taiwan, he has an outstanding collection of awards, ranging from LIA, the New York Advertising, Clio, and two Cannes Lions. Shih Yen is an exceptional storyteller, and I’m looking forward to working with him on BBDO’s next chapters.”
“It’s an honor to join BBDO. I can see there is a commitment to creativity, as well as a passion for creating creative work that not only enhances the brand image but also increases sales and revenue for the client. As a final say, for now, I’d like to borrow the term “brainstorm” from BBDO co-founder Alex Faickney Osborn – I look forward to storming creative problems with the team and creating more amazing work that will truly blow clients away,” said Shih Yen.
