MANILA, PHILIPPINES — Over the past few weeks, different barangays across the Philippines have collaborated with well-loved ice cream brand Aice in distributing free ice cream to the community for the holidays.
In line with its mission to spread happiness nationwide, Aice has enabled various barangays from Luzon, Visayas, and Mindanao to treat its constituents to a holiday surprise of free ice cream. As of this writing, over 4,500 barangays, together with Aice, have distributed approximately 1.3 million ice cream products to celebrate the holidays and give thanks to its constituents. Aice partnered with these barangays and, by the end of 2022, the brand aims to distribute more than 2 million ice cream products through over 8,000 outlets nationwide.
From Aice’s wide roster of outlets, it chose eligible outlets based on the following criteria: safety, location, and reach. The stores that were chosen have a significant reach in bigger communities. However, the brand and partner barangays still placed emphasis on safety to anticipate and properly manage hundreds of people per outlet.
“This holiday season, we want to bring happiness to small and large communities around the Philippines. Being in the business of ice cream feels like being in the business of happiness!” shared Aice Philippines General Manager Mr. Louis. “We’re thankful for the help of the different barangays that have helped us implement this project and we’re happy to see them enthusiastic about the same values we have. Aice is looking forward to having similar activities in the future.”
