CANNES, FRANCE — Creative agency BBDO Greater China has revealed that Arthur Tsang, recently promoted Chief Creative Officer of BBDO Greater China, will join forces with Alice Fan, Senior Director of Brand and Content at Mars Wrigley China, to deliver a captivating keynote speech at the prestigious Cannes Lions event. The session, titled “Changing Winds for Those Who Hold up Half the Sky,” promises to ignite discussions and shed light on the evolving dynamics of the Chinese consumer landscape.
Dove China, a brand at the forefront of championing Chinese women, has witnessed remarkable transformations in their fortunes, roles, and aspirations. Over the years, it has embodied the pursuit of Pleasure, reflecting the shifting paradigms of Chinese women’s desires. From its inception in 1993, when pleasure was synonymous with “me-time” and self-indulgence, to the present era of evolving policies and economic growth, Dove China now stands at the crossroads of reshaping its brand narrative to resonate with a new generation.
During this highly anticipated talk, Arthur and Alice will delve into the emerging trends and desires of the next generation of Chinese consumers. They will address pressing questions that shape the future of brand-consumer relationships in China:
- How has the Chinese woman changed in her role in society and aspirations, against a backdrop of China’s growth over the past 30 years? And where are they headed now?
- How does the next generation of Chinese consumer view brands that do good?
- How can we continue building Dove as a brand that creates positive change for Chinese women?
Their insightful dialogue will provide invaluable answers to these questions, empowering attendees with a deeper understanding of the evolving Chinese consumer mindset and the strategic pathways to forge meaningful connections.
Hosted by Mars Wrigley and BBDO China, this engaging session will take place on June 19 from 2:30 to 3:00 pm (Local Cannes Time) at The Forum, Palais I. Participants can expect an enlightening discussion that goes beyond conventional boundaries and paves the way for new strategies in engaging with the Chinese consumer.
