TOKYO – BBDO Japan has been handed Emirates’ creative duties following a competitive pitch against undisclosed agencies. The agency was launched in July 2015 and this marks a significant first competitive win.
Emirates, the largest B777 and A380 operator, serves 153 destinations in 81 countries (including 17 cargo-only services) and is currently the world’s most valuable airline, as reported by Brand Finance Global 500.
BBDO Japan is tasked with updating and rolling out the global “Hello Tomorrow” platform through integrated campaigns targeted at high growth segments, as well as premium travellers. The platform positions the airline as one that unites people, places and passions.
“We were impressed with the team’s enthusiasm for our brand that complements our energy,” said Christopher Gallanto, Emirates’ Senior Vice President, Corporate Communications-Advertising. “We very much look forward to maximising our global platform in Japan in partnership with them.”
Tony Harris, Chief Executive of BBDO Japan, said, “It is a tribute to the hard work of the all the team here at BBDO Japan that we are already able to attract clients of the calibre of Emirates to join our client list. It’s an exciting start.”
Launched in July 2015, BBDO Japan currently looks after clients such as MARS, Bacardi, Visa, Johnson & Johnson, and New Balance, among others.
