MUMBAI, INDIA — Private sector general insurance company HDFC ERGO General Insurance has appointed creative agency BBH India as its Agency on Record (AOR) for creative developments in a multi-agency pitch. As a part of this partnership, BBH India will strategize to deliver the brand promise of the Company, along with building awareness about the Company’s products and services among its customers and stakeholders, with creative renditions across various communication channels.
Parthanil Ghosh, President of Retail Business for HDFC ERGO General Insurance Company, said, “Aligned with the regulator’s vision of ‘Insurance for All by 2047’, and riding on the philosophy of ‘Customer First’ HDFC ERGO has embarked upon a paradigm shift from market share to mind share approach. We believe the expertise and experience of BBH will aid us to deliver the brand promise to our customers and help in positioning ourselves as an organization, which is backed by over 20 years of lineage and has an adaptive approach to leverage technology for integrating innovative processes to provide superior experience to our customers.”
“BBH India is reputed to bring its zag to catapult brands to their next level. As a leading private insurer, HDFC ERGO’s commitment to changing the category paradigm by building unique customer experiences excited us the most. We are super proud to be partnering with this brand in its next journey of growth and transformation,” Himanshu Saxena, Chief Operating Officer and MD of BBH India, added.
