Press Release

BDJ Power Planner launches its 2019 product line-up, holds magical fair

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BDJ Power Planner launches 2019 product line-up, holds magical fair Viviamo Concepts, makers of Belle de Jour (BD]) Power Planner, recently launched its 2019 product line-up last October 20-21 at a magical launch fair in Estancia Mall in Capitol Commons.

Going by the theme “Make Today Magical,” BDJ took its eventgoers on a whimsical journey at the launch weekend-a two-day jampacked celebration filled with various activities, workshops, and talks that helped them transform their lives for the year ahead.

“We believe that the magic starts from within,” said founder and president of Viviamo Concepts. Darlyn Sandra Ty. “Our 2019 theme ‘Make Today Magical” reinforced the concept of paradigm shift-the magic in changing the way you think, how you perceive things and how it can powerfully change the way you live,” she added.

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To make this possible, BDJ organized a full magical experience that helped uncover their own magic and discover the power to make things happen. Bellas and guests were given a dose of inspirational boost at the Passion/Purpose talks from various women travel and entrepreneurial organizations. They were also taught how to unleash their creativity in the fun skills workshops including Basic Brush Calligraphy, Calligraphy Blends and Shadows, and Calligraphy with Backgrounds and Wreaths Calligraphy with Leah Ang of Calligraphy Love MNL; and master the skill of creating double-tap worthy Instagram photos with content creator Kenneth Amparo. Bellas also experienced how to make things with their hands through the DIY workshops–creating beauty and home remedies using virgin coconut oil with Zenutrients, designing their own cake with the help of Goldilocks, and learning how to put on their own makeup with Revion.

Guests also poured their hearts out and shared their stories and vision for the coming year at Serious Play workshops-Life Builds session with Lego instructor and life coach Ina Bacud and Vision board-party with expert and coach Trixie Esguerra. What’s more, eventgoers were also given tips and advice on how to stay motivated and determined to live a purposeful life at team sharing and mentoring sessions with successful women entrepreneur and the brainchild of BDJ Power Planner Darlyn Sandra Ty, mental health advocate Dr. Gia Sison, MD., and the woman behind the famous Witty Will Save the World Co. journals and notebooks Chinggay Nuque.

Apart from the magical experiences at the launch, guests took home a bunch of BDJ and freebies from several craft and brand partners. The event was made products possible by BDJ’s generous sponsors including Artsy Cassey, Basilur Tea, Baskin- Robbins, Browhaus, BYBA, Canmake, Celeteque, Craft Carrot, Crafted by Sophie, Crazy Paper, Curves, Fitness Gourmet, Fly Shades, Frankie’s New York Buffalo Wings, Goldilocks, Great Joy Crafts, GuavaPass, McDo, Parisian, PlanxCo, Qrated Crates Revion, Serenitea, Sip PH, SkinHouse, Soapranos, Sqooid, Strip, StyleGenie, The Coffee Bean & Tea Leaf, The Heart Project PH, Tokyo Finds, Zalora and Zenutrients.

Cosmopolitan Philippines (Cosmo.ph) and Wheninmanila.com were the official media partners of the Make Today Magical: BDJ 2019 Launch Weekend.

For the coming year, believe that the magic lies within you, and that you have the power to turn your goals into reality with the Belle de Jour Power Planner. Get your BDJ products at all leading bookstores nationwide and visit their official website at ilovebdj.com

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About Viviamo Concepts

Viviamo Concepts is a custom publishing and marketing company that creates various magazines paper products for specific target markets. Services include conceptualization, development and production. The hero product is the Belle de Jour (BDJ) Power Planner, the first power planner for the Pinay fashionista achiever. Belle de Jour is French fashion lingo that translates to “IT Girl” Alternatively defined, the Belle de Jour girl is a super woman achiever who dares to achieve her goals, lives her dream life, makes a difference in her community all in great style! Grounded on these principles, our business is about living the Belle de Jour lifestyle. This is made possible through the BDJ Power Planner, which provides a year-long planner/organizer, with witty and useful articles optimized and relevant layout design, and discount coupons from various lifestyle brands, all in one stylish package. In line with the development of our own brands, we do a lot of marketing work from brand development, engagement, events and communications, also in partnership with our other brand affiliates

Partner with adobo Magazine

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