BPI unveils Bea Alonzo as newest endorser to spearhead sustainability campaign

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MANILA, PHILIPPINES — The Bank of the Philippine Islands (BPI) unveiled actress Bea Alonzo as the latest addition to the BPI family. Bea is the celebrity endorser for the bank’s #BPISustainableWithYou campaign, which aims to shape consumers’ opinions about sustainability and encourage them to create lasting, positive impact for the people and planet.

Seated L-R: Cathy P. Santamaria, BPI Chief Customer and Marketing Officer, and Bea Alonzo. Standing L-R: Marjorie Kathereen A. Mendoza, BPI Head of Communications Management and Brand Governance and Chairell Winston C. Almendras, BPI Head of Institutional Brand Management and Digital.

“We see an opportunity to educate and deepen our understanding of sustainability beyond just saying no to plastics or saving trees. Through the #BPISustainableWithYou campaign, BPI customers can realize that even their banking transactions with us translate to simple steps to build a better Philippines,” said BPI Chief Customer and Marketing Officer Cathy Santamaria.

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