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Brand & Business: 20 years of ALAGANG SILKA now goes beyond skin care and beauty

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MANILA, PHILIPPINES — The best dreams are the ones that can change the course of an entire life. The best dreams can happen when they are nurtured with ALAGA.

ALAGA is at the heart of SILKA. For 20 years, ALAGANG SILKA has bathed women and their families with skin care, health, well-being, and beauty; now this very same ALAGA acquires more breadth and depth, going above and beyond the physical and material. Now, ALAGANG SILKA becomes larger than life, even immeasurable- as intangibles always are.

STARTING TODAY, ALAGANG SILKA WILL CHANGE LIVES FOR THE BETTER THROUGH COLLEGE SCHOLARSHIPS.

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On its 20th anniversary on September 8,2021, SILKA launches the ALAGA SCHOLARSHIP PROGRAM and invites the dreamers, the doers, the men and women of action who have been working hard towards their dreams for their whole lives, to apply.

Simply because… all dreams are valid and worth fulfilling. All dreams need ALAGA to come true. YOUR COLLEGE DREAMS CAN COME TRUE WITH ALAGANG SILKA. ALAGA now stands for Academic, Learning, and Achievement Grant Awardees.

ALAGANG SILKA now reaches out to incoming college students or current college students of any level, who can be given scholarships to finish college degrees. Through this newly-launched corporate social responsibility program, scholars will bask in the same ALAGANG SILKA, that will now not only transform them physically and emotionally, but can enrich their lives.

Because to nurture scholars with ALAGANG SILKA stands to produce fruits that multiply. SILKA ALAGA scholars are bound to uplift, not only themselves, but also their families, their communities, and their country. For this reason alone, the determination to nurture them becomes its own reward. In the same way that they experienced ALAGA, they too can pass on the same ALAGA to those who follow in their footsteps. With the SILKA ALAGA Scholarship Program, Silka expresses ALAGA by giving back, and makes ALAGA a way of life for the ones whose dreams of living better need fruition.

Since its inception in 2001, Silka, the beauty and skincare brand, has been creating a superior line of affordable and effective products that are easily accessible and within the reach of consumers, helping them achieve lighter and smoother skin complexions, naturally.

Inspired by its 20th anniversary, Silka will be searching for 20 college scholars from all over the country. This nationwide search will find five (5) scholars each from Luzon, Visayas, Mindanao, and Metro Manila. All scholars will be provided a fixed amount for their tuition fees and allowances so that they can be supported in their studies, as they get closer and closer to their dreams.

The road to finishing a college degree may be long and hard, but the SILKA ALAGA SCHOLARSHIP PROGRAM hopes to pave the way: LET ALAGANG SILKA MAKE YOUR DREAMS OF COLLEGE A REALITY. Be a SILKA ALAGA Scholar! Applications will be accepted beginning Sept. 15, 2021.

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