ADELAIDE, AUSTRALIA – Independent brand creative agency Fuller has continued its wave of investment in top tier talent with three high-impact appointments across creative leadership and client account service to drive growth and solidify its position as a creative and strategic force in the market. With an eye on national expansion and creative excellence, the agency welcomes Niccola Phillips as Creative Director, alongside Account Directors Maeve Hughes and Nadia Rossi.
The new appointments come hot on the heels of Kate Fuller’s recent promotion to Managing Director, Sydney, as the Adelaide-founded agency continues its east coast growth trajectory.
Niccola Phillips steps in as Creative Director, bringing a formidable track record of creative leadership, brand building, and innovation. With 12 years at M&C Saatchi as Head of Art and CD, she’s shaped campaigns for household names like Commonwealth Bank and Woolworths Group, as well as global brands like Mastercard, AMEX, Toyota, Audi, and Volkswagen.
Maeve Hughes returns from a five-year stint in New York, where she spearheaded high-impact campaigns, experiential activations, and brand sponsorships for L’Oréal Paris at McCann and led pharmaceutical marketing strategies at FCB Health.
Nadia Rossi, an experienced agency operator, has worked across global brands, including IKEA at Host Havas and Samsung at CHEP. Her client service expertise strengthens Fuller’s ability to deliver integrated, high-performing campaigns.
Fuller Managing Director Will Fuller said the new hires reflected the agency’s commitment to investing in the next stage of its evolution as a creative and strategic force. “We’ve always believed that great brands are built by great people. That’s why I’m incredibly proud to announce the appointment of three exceptional women to senior leadership positions within our agency – each bringing deep expertise, a global perspective, and a passion for creative excellence,” Will said.
“A key appointment in this new wave of leadership is our new Creative Director, Niccola Phillips whose vision, leadership and strategic creativity will help propel our team and creative offering to new heights. As we continue to evolve, this new creative leadership will be instrumental in shaping bold, compelling brand experiences that not only drive growth for our clients but also solidify Fuller’s position as a leading force in the market.
“These hires mark an exciting step forward in our journey. More than ever, we are committed to delivering world-class brand and creative solutions, and we know that investing in top talent is the key to making that happen. I can’t wait to see the impact this team will make – for our clients, our people, and the future of Fuller.”
“What first attracted me to Fuller as an agency was their obvious passion for creating strategically strong and beautifully realised communications for their diverse stable of clients. The team at Fuller listen well, think and care deeply, and they push hard to produce great work. We share a strong vision and values. I’m looking forward to creating some outstanding work together,” said Phillips.
The new appointments are effective immediately as Fuller writes its next chapter with an expanded market presence nationally.
The strengthening of Fuller’s team follows a successful 2024 that saw the agency work on major national projects including a new global brand for Wine Australia, a national campaign for South Australian Tourism Commission, rebrands for AFL team the Adelaide Crows, Adelaide University and the country’s largest commercial cleaning company, BIC Consolidated. Fuller also worked with national and international tourism operators, including The Ghan (Journey Beyond), Tropica Island Resort Fiji and Kangaroo Island.
