Shanghai, China – AUDITOIRE Asia launches partnership with social listening agency 65dB combining the best in live experience and live conversation.
As a leader in the experiential marketing industry, where social relevance is key from creative to execution, the announcement by AUDITOIRE marks a major strategic step given 65dB’s area of expertise. A name derived from the sound level of conversation, 65dB the social listening agency of the TBWA group, enables any brand seeking an edge, and also marketing and creative agencies, to gain a customer-centric competitive advantage by listening to the pulse of modern Chinese society on social media.
“Working together with 65dB allows us to implement their findings directly into our creative process and thereby offer brands experiences firmly in line with the expectations of their communities.” said Antoine Gouin, CEO of AUDITOIRE Asia.
At the heart of 65dB is its commitment to a human-focused approach. Its team of brand and digital strategy experts use innovative proprietary methods to analyze the massive amount of data generated by online conversations and produce insightful recommendations. By understanding the curiosity, concerns, passions and creativity expressed on Chinese social media, 65dB identifies positive areas of expression in which brands can position themselves to create meaningful ways to engage with their customers.
“After expanding our coverage in Europe, America, the Middle East, India and South-East Asia, the opening of the 65dB China office in Shanghai will enable our global clients to appeal more directly to their Chinese consumers’ passion points.” said François Vogel, 65dB’s founder.
The new offering in China, headed up by Matthieu Mellul, has already begun delivery on Asia- specific projects with L’Oréal and Essilor and has an impressive international client base in multiple sectors, among them Puma, Lancôme, Yves Saint Laurent.
