Press Release

Brand & Business: Burger King Philippines is now the ‘Home of the Chicken King’

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MANILA, PHILIPPINES — Burger King, known as the “Home of the Whopper,” has a new ruler. Move over because there’s a new king in town. The rise of the Chicken King, equally deserving of the crown, has made its way to Manila, Philippines, and it’s taking over BK stores.

In photos launched on Burger King Philippines’ Facebook page, it can be seen from the restaurant’s store’s facade, menu board, and dining area, is now all about the Chicken King.

The takeover comes on the heels of the arrival of the newest chicken sandwich player – Chicken King. It is a chicken sandwich royally made with a generous portion of chicken thigh muscle patty, slowly marinated in flavorful herbs and spices, and carefully cooked to golden brown perfection for that juicier and meatier taste in a big crunchy bite. Tucked between soft buttery potato buns with fresh tomatoes and crunchy lettuce, and topped with creamy mayonnaise, the Chicken King is the new must-try chicken sandwich today.

“We are excited for Filipinos to try the newest Chicken King worthy of the title ‘king’ for its hefty portions and bold flavors,” said John Velasco, country general manager of Burger King Philippines.

The addition of Chicken King to BK’s menu is the restaurant’s latest move to expand its kingdom in the chicken sandwich territory and give guests, who are the real kings, the very best experience. “We’ve given the Chicken King the royal treatment to make it perfect for chicken sandwich lovers who deserve the royal treatment themselves. And for those who already love our flame-grilled Whopper and other offerings, this will be another king to their hearts and stomachs too,” added John.

Hungry fans can now get their hands on the Chicken King from select stores in Mega Manila, Pampanga, Rizal, Cavite, Laguna, and Bulacan, or order via the BK APP, BKdelivery.com.ph, and partner delivery services like Grabfood and Foodpanda, to bestow their judgment and crown it for themselves.

Burger King is set to hold a special activity soon for all Filipino fans to mark the arrival of the Chicken King in the Philippines. Follow Burger King on Facebook and Instagram for more royal announcements.

Partner with adobo Magazine

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