AUCKLAND, NEW ZEALAND — The WARC global results have been announced and Colenso BBDO has taken out two of the top spots – being named #2 creative agency in the world, and #1 campaign in the world.
WARC celebrates excellence in creativity, media, and effectiveness. The Effective 100 rankings are determined by combining the results of all global shows in strategy and effectiveness.
The #1 most effective campaign in the world was DB Export ‘Im Drinking it for you’, which nudged out work from Goodby Silverstein & Partners San Francisco, and Ogilvy Sydney.
Says Rob Campbell, Chief Strategy Officer, “What a bloody great way to end the year. This not only celebrates the brilliant people of Colenso but also our wonderful clients who are the reason it happens. And given the #1 most effective campaign in the world is a couple singing a love song about what they can do with their other hand while holding a beer, we’re pretty chuffed we’re proving the commercial effectiveness of creative ridiculousness.”
