HONG KONG – DDB Group Hong Kong has launched a local branch of DDB’s global gaming agency, FTW (For The Win), to provide local and regional gaming solutions for clients, as well as marketing and advertising support for gaming brands.
In a major boost to the launch, DDB Group Hong Kong has secured an exclusive partnership arrangement with major industry stakeholders, Esports Association Hong Kong (ESAHK) and CGA Entertainment Limited (CGA). ESAHK is one of the most influential non-profits that works to support the development of the industry, and CGA Entertainment Limited (CGA) is the leading esports event organizer in Hong Kong and Taiwan. The 3-way partnership is secured by an MOU agreement, signed by all parties.
Together, DDB FTW, ESAHK, and CGA will work to jointly develop, promote and popularise the esports culture in Hong Kong and the wider region. The vertically integrated alliance brings together the agency’s strategic and creative excellence with category insight and operational know-how, as well as access to each other’s communities.
Eddie Chen, President of Esports Association Hong Kong, claimed: “This strategic partnership will be hugely beneficial to the industry and our large and growing community of gamers in this part of the world. We believe it will bring a level of sophistication to the gaming environment and help solidify this landscape as a major hub of connectivity in peoples’ lives – a place to connect with people as well as brands.”
Apart from helping the esports category to reach even more audiences, DDB Group Hong Kong hopes to also bring many of its consumer-focused clients to the gaming party. DDB FTW will be part of DDB Group Hong Kong and run by the group’s Chief Business Officer, Leo Tsui, Group Account Director, Felix Fong, and Group Strategy Director, Adrian Tso – all experienced branding and digital communications specialists, as well as passionate gamers.
Andreas Krasser, CEO of DDB Group Hong Kong, said: “We are very proud to be the first dedicated gaming creative agency in this part of the world. With the help of our new partners, we hope to bring fresh opportunities to both the world of esports and the world of marketing. I am already extremely excited about the creative potential in this space.”
Ryan Chow, CEO of CGA Entertainment Limited, added: “We are very much looking forward to working with our new partners and believe our united efforts can really help to elevate the gaming experience for people.”
DDB FTW is the first global esports & gaming network agency, launched by DDB Worldwide out of Prague last November. Hong Kong is one of the pioneering markets for the network as it expands into the Asia region, home to almost half of the world’s esports and gaming community.
