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Brand & Business: Havaianas paints the town with pride through the Rainbow Walkway

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MANILA, PHILIPPINES — Always for colorful days and #AllLoveWelcome, Havaianas Philippines launches the Rainbow Walkway in Bonifacio High Street.

Inspired by the celebrated Pride March, the Rainbow Walkway aims to serve as a creative alley and safe space for the LGBTQIA+ community and their allies. Havaianas Philippines hopes to keep the spirit of Pride alive through this small project.

Whether people strut down the PRIDE Catwalk like a queen or chill on the socially-distanced Rainbow Benches for a quick breather, everyone is welcome to stick around! There’s even a Charging Station, where people can charge their mobile phones or e-bikes, as well as a vibrant #AllLoveWelcome String Art.

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Havaianas Philippines introduced its first-ever Pride Squad earlier this year with the hopes of creating a welcoming environment during the month-long Pride celebration. To further support the community, a percentage of every purchase from their Pride Collection is donated to All Out (a global LGBTQIA+ non-profit organization) and the Metro Manila Pride Organization (a local LGBTQIA+ non-profit organization), non-profit organizations that are focused on empowering the LGBTQIA+ community and defending their rights.

With these initiatives, Havaianas hopes to encourage everyone to feel free and proud all year round because Pride never stops — and all love is welcome, in any form or color.

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