MUMBAI, INDIA — Indiluxe by Tata CLiQ luxury announced the launch of an online thematic pop-up store called ‘The Limited’ on its platform. A first of its kind intellectual property dedicated to recreating the pop-up experience virtually, ‘The Limited’ is a seasonal series offering the best in fashion, home, gourmet foods, and beauty from India’s finest brands. The first edition of this thematic pop-up is the ‘Conscious Edit’, and the curated online store will bring together collections from designers and brands across fashion and home categories to help customers discover conscious consumption. The pop-up store is live for three weeks on the website starting from August 20 to September 10, 2021.
With ‘The Limited-Conscious Edit’, Indiluxe aims to inspire and celebrate conscious consumption by enabling people to find thoughtfully created and responsibly sourced products which can be integrated into their daily routines.
Speaking on the launch of ‘The Limited – Conscious Edit’ pop-up, Rina Shah, Business Head, Indiluxe said, “The COVID 19 pandemic has encouraged us to think about the kinds of products we use and their effect on the environment. Through this online pop-up store, we aim to inform and educate people about mindful choices by assisting them in discovering a range of consciously made brands, thus offering an alternative to mainstream consumption. Conscious Consumption is beautifully aligned with IndiLuxe’s inherent value of celebrating thoughtful brands of Indian origins that our discerning customers seek out.”
The online pop-up will help customers discover a range of homegrown brands and their stories. The brands participating in this pop-up are: Akaaro, AKHL, Anomaly, Antar Agni, Beej, Codesustain, Countrymade, Dhaatu, Eka, Ikai Asai, Johargram, Kanelle, Khanijo, Mapcha, Mishe, Moral Science, Naushad Ali, No Nasties, QUA, Saphed, Soft Serve, Shop Melt, Shorshe, Studio Medium, Three Clothing, We Are Sui, Wicker Weaves, Yavi, Ziveli, and Zohra.
Visit and shop from ‘The Limited’ pop-up store here: https://luxury.tatacliq.com/indiluxepopup
About IndiLuxe:
Indiluxe, the boutique segment in Tata CLiQ Luxury, offers a collection of thoughtful brands, truly exquisite in Indian heritage and craftsmanship, across Fashion, Home & Beauty categories. Indiluxe brings traditional Indian artisans and art closer to patrons by offering unique products on an organised retail platform with a superior shopping experience.
About Tata CLiQ Luxury:
Pioneering and changing the definition of luxury in India – one that reflects the flawless values of thoughtfulness, authenticity, timeliness, and quality – Tata CLiQ Luxury is focused on enhancing its luxury experience by embracing the principles of Slow Commerce. Attention shifts to the finer details – to craftsmanship and heritage and the tranquillity and value of an experience, where browsing is a delight, and quality is nurtured.
As India’s premier luxury lifestyle platform, we offer a superlative experience through a careful curation of brands, mindfully developed brand stores, luxury delivery, and unboxing experiences designed to bring luxury shopping to the customer’s doorstep, and personalized privilege programmes, managed by attentive relationship managers.
Tata CLiQ Luxury offers premium & luxury brands across a range of categories, including Accessories, Beauty & Fragrances, Fashion, Handbags, Home, Sneakers & Footwear, Stationery and Watches and Gourmet Foods.
