MANILA, PHILIPPINES — ING Philippines celebrated its 31st birthday with a virtual jamming session in partnership with award-winning folk-pop band, Ben&Ben.
Centred on theme of “You+ING”, with ‘you’ representing the various groups that showed their love and support to ING Philippines for the past 31 years, the bank marked its anniversary milestone with a series of surprises and online activations through their official social media accounts as well the online virtual event to connect with its clients, customers, and colleagues.
Distance has never been an issue for the first purely online bank in the country. It was once again proven right as they delivered an intimate night of inspiring songs and stories in an entirely digital setting. Everyone and anyone was welcomed to join through various invitations spread all over social media, building up the excitement for ING Philippines’ big night.
Further anticipation was built as the participating fans from all over the country were greeted with a countdown as they entered the Zoom session. This was partnered with a video presentation that informed the audience about ING’s goal of providing its brand of frictionless online banking services to the Filipino people. As the clock ran out, no second was spared from giving the audience what they were there for an up-close and personal, albeit digital experience with one of the biggest musical performers in the country.
Ben&Ben kicked off the event in high gear with a performance of their song “Ride Home”, followed by official welcoming remarks from renowned sports journalist and host, Ceej Tantengco. ING’s Retail Branding and Communications Lead for Asia, Charlene Quah, was also in attendance. She gave the audience a brief background behind the brand’s 31-year journey in the Philippines, and its continuous goal of empowering individuals to “do their thing” which is also ING’s global tagline. In line with this, Ceej transitioned the focus to ask the members of Ben&Ben about their thing— their story, musical influences, and other interests they have on the side.
The rest of the evening was colored with performances of their biggest hit songs, “Araw-araw”, “Di Ka Sayang” and “Maybe The Night”. Games that tested the audience’s knowledge of Ben&Ben’s discography were also held, rewarding sharp-minded fans with ING’s “do your thing” kits delivered straight to their doorsteps. The event ended on high spirits knowing that people can look forward to more partnerships and offers that are still part of ING’s 31st anniversary celebration.
